Casa Marrazzo Blu Carminio
Blue and gold turn tomato tins into keepsakes
AUGE Design created packaging for Blu Carminio, a limited series of Casa Marrazzo San Marzano tomatoes. The name joins the brand’s signature blue with carminio, a reference to both the tomato’s deep red and Carmine Marrazzo, associated with the family recipe. Three decorative patterns turn the tins into individual compositions, combining blue with gold foil and embossed details. Each tin is hand-labelled, numbered and linked to a specific vintage. The design presents the container as something to keep, display and reuse after the product is finished. Stripes, blocks and repeating rectangular forms create variation across the range, while pale labels carry the product information. The restrained blue-and-gold exterior contrasts with the red tomatoes shown inside the open tin.
Insights
- The name combines a family reference with the brand’s signature colour, connecting the product story to the packaging.
- Three decorative patterns provide variation while a consistent blue-and-gold palette holds the series together.
- Hand-applied labels, numbering and vintage information distinguish individual tins within the limited series.
Keep exploring
Related cases
