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Packaging Redesign for Birra Castello by AUGE - D1S1 Design Spotlight

Studio: AUGE

Client: Birra Castello

Work: Packaging

Industry: Food & Beverage

Packaging Redesign for Birra Castello

AUGE Design refreshed Birra Castello’s identity and packaging to position the young beer brand as contemporary and self-ironic. The work included a restyled logo and labels, a custom bottle designed by Giugiaro, and printed bottle-neck collars carrying campaign copy.

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Tags: Beer Bottle, Bottle Label, Bottle Neck Collar, Beer, Printed Collar

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Branding & Packaging for Ginori 1735 by AUGE Design
BP&O · May 14, 2024
BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.
AUGE2×4Ginori 1735 Guccipackaging
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