Thomas Barnett
Author
About
Freelance brand consultant, graphic designer and illustrator who writes for BP&O. His design practice focuses on personal brands, start-ups and charities.
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In their own words
Kiln created a joyful, dynamic identity that playfully explores the idea of a crowded screen.
The endlessly variable balloon letters are an ingenious and visually delightful solution to the particular demands of designing for an event.
Mother has forged a strong and commanding identity for Brooklyn Org that decisively reorients the organisation towards a vision of philanthropy far better suited to engaging sceptical, disillusioned contemporary audiences.
There is a palpable sense of hometown pride in this cool, sumptuous work which adds vital warmth and heart to a sleek typographic-led brand.
This boundless flexibility allows the digital touch-points to mirror the huge variety in the physical applications of the logo across the festival site.
Only’s identity for BEAMS is a masterful achievement. It performs the branding equivalent of stealing a red-carpet with nothing but a little black (or in this case white) dress.
DIA’s skilful deployment of a brand system governed by a single generative tool shows them operating at the front-line of contemporary branding design, and deserves to be applauded.
What the brand does capture in abundance, however, is a great feeling of energy and positivity.
Articles & interviews
- Branding for RTS Cambridge Convention by Kiln
BP&O’s feature by Thomas Barnett explores Studio Kiln’s vibrant and motion-driven identity for the 2024 RTS Cambridge Convention, themed ‘Too Much To Watch’. Commissioned by Channel 4’s in-house agency 4creative, the project uses inflatable balloon-like typography, a versatile eight-colour palette, and expressive motion graphics to capture the energy and overload of modern television culture. The identity extends across digital and print applications, including an embossed and spot-UV printed programme.
- New Logo & Branding for Brooklyn Org by Mother
BP&O reviews the rebrand of Brooklyn Community Foundation into Brooklyn Org by Mother and Mother Design. The new identity features a gothic sans-serif logotype inspired by Brooklyn architecture and block shapes, a bright color palette named after local landmarks, and motion elements that bring the brand to life. The project aims to modernize the perception of philanthropy and connect more authentically with the Brooklyn community.