Mutti
Design work for Mutti, collected from the studios behind it.
- Design cases
- 3
- Studios
- 3
- Latest work added
- May 2025
- Brand Identity 1
- Campaign 1
- Packaging 1
Design cases by studio
AUGE (1)
- Limited-Edition Packaging for Mutti Tomato Products
- AUGE Design created six limited-edition packs for Mutti, developed for FICO Eataly World in Bologna. The packaging combines a symbolic pattern representing tomato varieties and sauces with ivory surfaces, bright colours, gold foil, and silkscreen-printed materials.
AKQA (1)
- Global Digital Campaign for Mutti Pomodoro Obsessed
- AKQA created Mutti’s first global digital campaign, 'Pomodoro Obsessed', celebrating the brand’s passion for Italian tomatoes and uncompromising quality. The playful concept personifies tomatoes auditioning for the role of 'pomodoro', highlighting Mutti’s meticulous selection process and authentic heritage across six international markets.
FM (1)
- Visual Identity for Quisimangia Company Canteen
- Studio FM Milano developed the visual identity, logo, and icon system for Quisimangia, the new company canteen for Mutti in Parma’s Food Valley. The design reflects a balance between Mutti’s established brand and a more intimate, traditional aesthetic inspired by Italian sign heritage, echoing the architectural integration of nature and sustainability.
