Studio: AKQA

Client: Mutti

Work: Advertising

Industry: Food & Beverage

Global Digital Campaign For Mutti Pomodoro Obsessed

AKQA created Mutti’s first global digital campaign, 'Pomodoro Obsessed', celebrating the brand’s passion for Italian tomatoes and uncompromising quality. The playful concept personifies tomatoes auditioning for the role of 'pomodoro', highlighting Mutti’s meticulous selection process and authentic heritage across six international markets.

Tags: Authenticity, Communication, Impact, Tomatoes