FM

The Brand Identity · Jan 17, 2025

The article explores the growing trend of design studios launching their own brands, featuring insights from Nihilo, Whitman Emorson, Paleworks, and Two Times Elliott. Each studio discusses their motivations for moving beyond client work into entrepreneurship, citing creative control, long-term involvement, and the desire to apply their branding expertise to their own ventures. The piece highlights how this shift reflects a broader evolution in the design industry toward brand ownership and creative autonomy.

The Brand Identity · Nov 5, 2020 · Interview

The Brand Identity interviews Berlin-based designer Max Pietro Hoffmann about the transformation of his personal practice, Studio Max Pietro Hoffmann, into Autostrada Studios. Hoffmann discusses the motivations behind the rebrand, his collaborative philosophy, and the studio’s evolving multidisciplinary approach. The conversation also touches on his background, design process, and aspirations for future projects.

The Brand Identity · May 20, 2016 · Interview

The Brand Identity interviews Spanish designer Xavi Martínez about his approach to branding and editorial design. He discusses his experiences at studios like Bunch, ruiz+company, and Artofmany, and details his conceptual process behind projects such as Insite Food and El Imparcial. Martínez emphasizes research, collaboration, and conceptual clarity as key to his creative process.