Nihilo

The Brand Identity · Oct 7, 2024

Ohio-based studio Nihilo rebranded Ohmek, a Brooklyn and upstate New York retreat centre, with a layered identity reflecting personal growth and transformation. The design embraces imperfection through glitch art, repetition, and distortion, aligning with Ohmek’s philosophy of 'beautiful ugliness.' Using the Inter typeface and a restrained palette, the identity captures depth through simplicity and spontaneity.

BP&O · Nov 23, 2023

BP&O’s feature by Emily Gosling explores Nihilo’s branding and packaging design for tequila brand Casa Malka. The agency developed a holistic identity encompassing strategy, packaging, structural bottle design, illustration, and 3D art direction in collaboration with CG artist Haruko Hayakawa. The result is a refined, gender-neutral, and minimalist brand world that balances restraint with sensuality.

The Brand Identity · Oct 27, 2023

The article curates eight standout alcohol brand identities from studios including Marx Design, Motherbird, Nihilo, and others. It highlights how designers are redefining alcohol branding through authentic storytelling and creative packaging that emphasizes the drinking experience. The feature showcases diverse visual approaches across spirits, beer, and wine brands.

The Brand Identity · Nov 1, 2022

Israeli studio Nihilo designed the brand identity and bottle for emerging tequila brand Casa Malka, balancing rawness and royalty through contrasting typography, materials, and 3D visuals. The project features typefaces Azeret Mono and Gimlet Display Compressed, a gold wax-sealed bottle, and a virtual world created with 3D designer Haruko Hayakawa. The result is a refined yet edgy identity that reflects the tequila’s dual character.

The Brand Identity · Jul 20, 2022

The Brand Identity’s 'The Edit' feature showcases five global design projects, including Studio Chong’s identity for Blue Bird Mutual, Kurppa Hosk’s work for Källa, Nihilo’s branding for Decibel, Rodrigo Sens’ identity for Victor Hugo Mattos, and Sonia Castillo Studio’s system for Woodyman. Each project demonstrates distinct typographic and material approaches across finance, healthcare, art, and homeware industries.