Nihilo
Nihilo is an award-winning creative agency based in Columbus, Ohio, founded by creative directors Emunah Winer and Margarett Kerr-Jarrett. Specializing in brand strategy, identity, and campaign design, Nihilo builds bold, market-defying brands for the beverage, alcohol, and consumer product industries. Their portfolio includes work for Casa Malka Tequila, Giggly, and Tablet Magazine. Recognized by The One Club, Communication Arts, D&AD, and The Dieline, Nihilo is known for transforming products into conversation-starting brands that stand out on the shelf and in culture.
https://nihilo.agency/
Columbus, United States
15 Cases
Known for:brand identitypackaging designtypographynihilocasa malkabrutalism
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News & interviews
- Nihilo Launches Premium Rum Brand "Esther" to Transform Category
The Brand Identity · Aug 6, 2025
The Brand Identity features Nihilo’s creation of Esther, a premium Colombian rum brand designed to redefine the rum category. The Columbus-based studio, led by Emunah Winer and Margarett Kerr-Jarrett, developed a bold identity centered on duality, optical illusions, and cultural relevance. With distinctive typography, a memorable green cap, and anti-cliché positioning, Esther aims to modernize rum’s image and appeal to a broader audience.
- "Collaboration Key to Creative Success, Experts Reveal"
Creative Boom · Feb 10, 2025
The article explores how collaboration drives creative success across disciplines, featuring insights from illustrators, designers, writers, and agency founders. Through real-world examples, it highlights how trust, complementary skills, and communication form the foundation of effective creative partnerships. The piece celebrates collaboration as a key ingredient in producing more meaningful and innovative work.
- Design Studios Launch Their Own Brands: Inside Look
The Brand Identity · Jan 17, 2025
The article explores the growing trend of design studios launching their own brands, featuring insights from Nihilo, Whitman Emorson, Paleworks, and Two Times Elliott. Each studio discusses their motivations for moving beyond client work into entrepreneurship, citing creative control, long-term involvement, and the desire to apply their branding expertise to their own ventures. The piece highlights how this shift reflects a broader evolution in the design industry toward brand ownership and creative autonomy.
- Nihilo’s intentional and layered identity for Ohmek captures the dynamic journey of personal growth
The Brand Identity · Oct 7, 2024
Ohio-based studio Nihilo rebranded Ohmek, a Brooklyn and upstate New York retreat centre, with a layered identity reflecting personal growth and transformation. The design embraces imperfection through glitch art, repetition, and distortion, aligning with Ohmek’s philosophy of 'beautiful ugliness.' Using the Inter typeface and a restrained palette, the identity captures depth through simplicity and spontaneity.
- New Branding & Packaging for Casamalka by Nihilo
BP&O · Nov 23, 2023
BP&O’s feature by Emily Gosling explores Nihilo’s branding and packaging design for tequila brand Casa Malka. The agency developed a holistic identity encompassing strategy, packaging, structural bottle design, illustration, and 3D art direction in collaboration with CG artist Haruko Hayakawa. The result is a refined, gender-neutral, and minimalist brand world that balances restraint with sensuality.
- Happy hour: 8 unmissable identities for alcohol brands from Marx Design, Motherbird, Nihilo and more
The Brand Identity · Oct 27, 2023
The article curates eight standout alcohol brand identities from studios including Marx Design, Motherbird, Nihilo, and others. It highlights how designers are redefining alcohol branding through authentic storytelling and creative packaging that emphasizes the drinking experience. The feature showcases diverse visual approaches across spirits, beer, and wine brands.
Marx DesignEO SpaceLG2Departed SpiritsShooters Vodkabranding
- Nihilo’s contrasting identity and bottle for Casa Malka shapes a world between rawness and royalty
The Brand Identity · Nov 1, 2022
Israeli studio Nihilo designed the brand identity and bottle for emerging tequila brand Casa Malka, balancing rawness and royalty through contrasting typography, materials, and 3D visuals. The project features typefaces Azeret Mono and Gimlet Display Compressed, a gold wax-sealed bottle, and a virtual world created with 3D designer Haruko Hayakawa. The result is a refined yet edgy identity that reflects the tequila’s dual character.
- The Edit: five projects including Studio Chong’s progressive identity system for Blue Bird Mutual
The Brand Identity · Jul 20, 2022
The Brand Identity’s 'The Edit' feature showcases five global design projects, including Studio Chong’s identity for Blue Bird Mutual, Kurppa Hosk’s work for Källa, Nihilo’s branding for Decibel, Rodrigo Sens’ identity for Victor Hugo Mattos, and Sonia Castillo Studio’s system for Woodyman. Each project demonstrates distinct typographic and material approaches across finance, healthcare, art, and homeware industries.
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