Emunah Winer
Creative Director · Designer · Founder
Studios:Nihilo
Quotes
“Esther is the brand that will change that. Esther is the rum that will rebrand rum.”
“We knew we would have to be remembered by something easily.”
“We are determined not to be precious, not to be exclusive, and not to gatekeep.”
“Ohmek is more than a retreat centre; it’s a place and a practice; a method and a mindset.”
“This felt very aligned with Ohmek’s philosophy – that depth and complexity can be found in the simplest of things.”
“While the tequila itself was being developed, we helped fabricate the entire brand conception and implementation.”
“We were extremely particular with the number of embellishments on the bottle, as we wanted a very limited combination of materials and colours.”
“From the get-go, we knew the 3D visuals were going to serve as the primary vehicle to tell the brand story.”