David Jonathan Ross
Type Designer
7 articles · Nov 2021 — Dec 2025
Quotes
“I have gone out of my way to make sure that Gimlet’s charm doesn’t detract from its usefulness as an all-purpose serif.”
Articles & interviews
- Eternal Research by Cotton
BP&O · Dec 3, 2025
BP&O features Cotton’s brand identity for Eternal Research, a Los Angeles-based music technology company founded by Alexandra Fierra. The identity fuses Victorian ornamentation with generative, audioreactive design to reflect the brand’s experimental instruments like the Demon Box. The project showcases an elaborate typographic system and richly gothic art direction that challenges the minimalist norms of the synth industry.
CottonMCKLTypeTypeEternal Researchbranding - "Samar Maakaroun Designs Petition-Style Identity for 'Together for Palestine' Initiative"
It's Nice That · Sep 9, 2025
Pentagram partner Samar Maakaroun created the identity for Together for Palestine, a charity initiative led by Brian Eno and others to raise humanitarian funds for Palestine. The design uses the visual language of petitions and the symbolism of the key to evoke home, hope, and collective action. Combining Nickel Gothic Variable and a custom typeface called Ceasefire, the restrained identity rejects design flourishes in favor of reflection and urgency.
- ZAINA Fuses Arabic and Latin Scripts in Mir’a Identity Using Punctuation
The Brand Identity · Jul 22, 2025
ZAINA, a Paris and Barcelona-based studio, created a bilingual identity for Mir’a, a cultural association promoting MENA artists. The design cleverly unites Arabic and Latin scripts through shared punctuation, using Forma DJR typefaces to achieve visual harmony. The project challenges traditional calligraphic norms, embracing a modern typographic approach to reflect Mir’a’s cross-cultural mission.
ZAINAMir’abranding - New Branding for Klangwelt Toggenburg by Studio Marcus Kraft
BP&O · Jun 19, 2025
BP&O’s feature by Emily Gosling explores Studio Marcus Kraft’s new identity for Klangwelt Toggenburg, a Swiss cultural organisation devoted to sound and nature. The rebrand introduces a custom typeface, Klangwelt Regular, derived from Forma DJR, and a restrained monochrome palette with yellow accents. The identity extends across signage, digital, and sonic branding, reflecting the region’s acoustic and architectural heritage.
Studio Marcus KraftVitamin 2Klangwelt Toggenburgbranding - New Branding & Packaging for Casamalka by Nihilo
BP&O · Nov 23, 2023
BP&O’s feature by Emily Gosling explores Nihilo’s branding and packaging design for tequila brand Casa Malka. The agency developed a holistic identity encompassing strategy, packaging, structural bottle design, illustration, and 3D art direction in collaboration with CG artist Haruko Hayakawa. The result is a refined, gender-neutral, and minimalist brand world that balances restraint with sensuality.
- UnitedUs subvert the bland image of frozen meals with their punchy identity for Farmyard Frozen
The Brand Identity · Sep 7, 2022
Brighton-based studio UnitedUs created a bold new identity for Farmyard Frozen, the frozen meal range from Norwich restaurant Farmyard. The rebrand uses electric neon colors, custom typography, and playful copy to challenge the dull image of frozen food. The project also extended to rebranding the restaurant itself, uniting both sides of the business under one expressive visual language.
UnitedUsFarmyard FrozenFarmyardbranding - TRY Design’s vibrant identity for Godfisk finds its inspiration in cookbooks and sticky notes
The Brand Identity · Nov 30, 2021
TRY Design developed a vibrant and playful rebrand for Godfisk, a Norwegian Seafood Council initiative aimed at encouraging fish consumption in Norway. Drawing inspiration from cookbooks and sticky notes, the identity features custom stencilled typography, lively colours, and approachable photography that reflects everyday kitchen life.
TRY DesignNorwegian Seafood CouncilGodfiskbranding