Displaay

The Brand Identity · Aug 4, 2026

Brighton motion studio Buff created a scalable motion system and 16 short product-feature films for UK app-based bank Starling following its 2025 rebrand. The work defines confident but human motion behaviours through concise typography, social-first formats and a repeatable four-beat story structure. Buff also delivered a motion guide that Starling's in-house team can use for future product storytelling.

The Brand Identity · Jul 29, 2026

Hamburg-based Make Studio refreshed Deutsche Telekom's app-only mobile tariff fraenk, evolving its understated identity into a warmer and more distinctive system called “spectacularly simple.” The rebrand centres on a strengthened æ ligature, a customised version of Displaay’s Greed typeface, yellow-led communications and playful technical doodles by Ronja Overländer. The work reportedly increased brand perception by more than 30% among aware 18-to-50-year-olds and more than doubled willingness to recommend the service.

The Brand Identity · Jul 29, 2026

Hamburg-based Make Studio refreshed the identity for fraenk, Deutsche Telekom’s app-only discounted mobile tariff, to increase awareness and build emotional connection beyond price. The system reframes fraenk as “spectacularly simple,” led by a strengthened æ ligature, a bespoke adaptation of Displaay’s Greed typeface, expanded yellow use, and playful illustrations by Ronja Overländer. The relaunch reportedly increased brand perception by more than 30% among people familiar with fraenk and more than doubled willingness to recommend it.

The Brand Identity · Jul 17, 2026

Prague-based Ashfall created Raycash's consumer-banking identity after the self-custodial stablecoin product spun out of cryptographic security company Zama. The system uses a tilting card shape, warm yellow and soft green palette, Displaay typefaces and a strict 4×4 grid to make technically complex financial infrastructure feel approachable. It was designed app-first and includes detailed guidance for Raycash's team to generate consistent AI imagery.

BP&O · Jul 16, 2026

DutchScot created the identity for Fjord, a new floating sauna and cold-water plunge experience in the Sausalito area of San Francisco Bay. The stark, industrial system uses bespoke Exit Fjord lettering with a degree-symbol “o”, neutral Saans typography, black, white and maroon, and abstract patterns that evoke water's transitions between cold density and hot steam.

The Brand Identity · Jul 14, 2026

London design studio Office of Overview created the identity for Human, Zandland's factual storytelling brand focused on first-hand, emotionally direct accounts. The system uses Jeffersonian transcription marks to visualize speech, alongside a bold wordmark, human-shaped asterisk symbol, Saans typography, RGB-inspired colour and restrained motion.

The Brand Identity · Jul 3, 2026

Independent branding studio Twice Shy created the strategy, identity, art direction, web design and motion system for Unbox, a social-commerce analytics platform founded by former TikTok Shop leaders. The identity centres on a modular logo that animates like an opening box, pairing rounded grid geometry, warm lavender and expressive gradients with Haffer typography. Creator imagery is handled through soft blur, gradient and colour-overlay treatments that retain authentic content while suggesting data analysis.

The Brand Identity · Jun 19, 2026

Displaay, the Prague-based type foundry, has launched its first text typeface, Post, after years of focusing on display fonts. Designed by Viktor Mizera, Post spans four families and 56 styles, exploring the relationship between typewriter and text fonts. The project grew from Mizera’s research and thesis, resulting in a highly functional, variable type system built for readability and versatility.

The Brand Identity · May 1, 2026

NAMENAME Creative Partners developed a long-term brand identity for Perpetual, a family office with roots in the Wilsdorf watchmaking legacy. The design uses repetition as its core concept, expressed through a modular pattern system, typographic precision, and editorial applications like The Bulletin magazine. The identity spans print, digital, and physical touchpoints, maintaining coherence through disciplined evolution over five years.

The Brand Identity · Apr 13, 2026

Brass Hands developed a brand identity for Helix-DB, a graph-vector database, by visualizing its AI infrastructure as industrial machinery. The design uses a restrained palette of oxidised metal tones, the Saans typeface, and system-driven graphics inspired by manufacturing manuals and data storage formats. The result is a cohesive identity that bridges digital and physical applications, emphasizing structure, precision, and materiality.

The Brand Identity · Mar 31, 2026

The Brand Identity profiles Panell, a new brutalist-inspired block typeface by Ilya Bazhanov, released through Displaay. Originating from a film title project and later refined through architectural influences, Panell spans seven widths and 56 styles, featuring asymmetrical geometry and variable font axes. The article explores its conceptual evolution, technical challenges, and collaborative development with Igino Marini.

The Brand Identity · Dec 5, 2025

The article introduces Aguzzo, a new carved serif typeface designed by Danish designer Kasper Pyndt Rasmussen and expanded in collaboration with Displaay. Inspired by Italian type heritage yet distinctly modern, Aguzzo blends geometric precision with calligraphic flair. The piece explores its design evolution, European influences, and the creative partnership that shaped its final form.

The Brand Identity · Oct 21, 2025

Displaay, the Prague-based type foundry, has launched a redesigned website and a new typeface called Serrif. The overhaul simplifies font licensing, introduces new tools like an Editor and Tester, and showcases playful illustrations by Martin Groch. Serrif, designed by founder Martin Vácha and team, complements their sans serif Saans, offering a neutral, versatile serif family with 42 weights and three variable axes.

The Brand Identity · Apr 22, 2025

The article profiles Displaay’s new sans serif typeface Perfektta, inspired by a distinctive zero spotted on a road sign in Sardinia by founder and type designer Martin Vácha. Developed with Daniel Quisek, the typeface blends imperfect geometric forms with refined construction, resulting in a flexible, variable font family of 16 styles. The piece explores its design process, influences from road signage typefaces, and its intended versatility for modern design applications.

The Brand Identity · Oct 28, 2024

The article introduces Displaay’s new variable typeface, Season, designed by founder Martin Vácha with assistance from David Rericha. Season merges sans and serif styles into a single variable font, offering designers a flexible tool that bridges typographic categories. Drawing on Displaay’s earlier typefaces Matter and Reckless, the project showcases the foundry’s innovation in variable font design.

BP&O · Oct 24, 2024

BP&O features Collins’ rebrand of Canadian paper mill Rolland into Sustana, repositioning it as a leader in 'clean materials' rather than traditional paper manufacturing. The project includes a new name, logo, custom typeface by Sharp Type, and motion identity that emphasize sustainability and innovation. While the article praises the clarity and design execution, it questions the renaming’s potential overemphasis on eco-branding.

The Brand Identity · Dec 18, 2023

Resn designed the digital exhibition 'Sculpting Harmony' for Getty, celebrating the 20th anniversary of Frank Gehry’s Walt Disney Concert Hall. The interactive experience combines archival materials, 3D renderings, and dynamic typography that responds to user interaction and music. The project uses Sharp Grotesk and Reckless typefaces to balance expressive motion with readability, reflecting the spirit of Gehry’s architectural innovation.

BP&O · Nov 23, 2023

BP&O’s feature by Emily Gosling explores Nihilo’s branding and packaging design for tequila brand Casa Malka. The agency developed a holistic identity encompassing strategy, packaging, structural bottle design, illustration, and 3D art direction in collaboration with CG artist Haruko Hayakawa. The result is a refined, gender-neutral, and minimalist brand world that balances restraint with sensuality.