About
Graphic designer, filmmaker and Pentagram partner in London. Her work includes identities for Tate and the Serpentine Galleries, exhibition design and the documentary Red Trees.
SourceIn their own words
A yoga class ends when you leave the room. A bottle covered in its explosion of colour, comes with you.
In workshops with the clients we got to understand their programme and curatorial approach more deeply.
The objective was to move away from the ‘historical’ perceptions people already have of Bijloke’s musical programme.
dramatise each detail of the letters
We created a shortcut version of that, simple and flat, making it easy to use and memorable for a brand that comes to life as a digital-first identity
LFF is truly democratic, it’s not an industry event – it invites everyone. Therefore it needed a bold and celebratory identity that connects with film and the history of the BFI as an authority that curates and guides people to a really inclusive festival.
Find poetry in the simple things
We had to create something that made science feel human and celebratory, that focused on the wonderful change that a tool like that could help to promote.
The idea came from a utopian view of a world where diversity is a strength, not a compromise.
That makes the identity celebratory and joyful, as a tool for social change.
Articles & interviews19
- Why branded objects become meaningful keepsakes
The article explores why certain branded objects become valued keepsakes while others are discarded, focusing on belonging, utility, quality and contextual relevance. Through work by Merchery, Pentagram, Displaay and other studios, it shows how material choices, distinctive production details and identity-led design can turn merchandise into meaningful daily-use objects.
- Pentagram creates digital-first identity for De Bijloke
Pentagram's London office created a digital-first rebrand for Ghent music venue De Bijloke ahead of its 2026/27 season. The identity combines a fluid logo inspired by John Cage's notation and oscilloscope audio visualisation with Forma DJR, building-derived colours, programme-specific patterns and a generative tool for dynamic Jazz and New Music applications. The system launched with a new website in May 2026 and is gradually extending into the venue's physical environment.
- Marina Willer uses light projection for BFI London Film Festival identity