Buck

Creative Boom · Feb 3, 2026

Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.

Creative Boom · Dec 18, 2025

Tom May’s Creative Boom article reflects on 2025’s most significant rebrands, arguing that the most impactful ones—by Amazon, Walmart, Apple TV, Eventbrite, and La-Z-Boy—were subtle evolutions rather than headline-grabbing overhauls. He contrasts these quiet successes with high-profile failures like Cracker Barrel, Jaguar, and HBO Max, emphasizing that brand strength now comes from coherence and consistency rather than spectacle. The piece concludes that the future of branding lies in thoughtful refinement and listening to audiences.

Creative Boom · Nov 24, 2025

Creative Boom’s article by Tom May explores how motion-first branding has evolved from a decorative feature to a strategic foundation for modern brand systems. Featuring insights from DIA’s Mitch Paone and BUCK’s Simon Chong, the piece discusses how motion can define brand behaviour, ensure consistency, and bridge strategy with creative expression. The article also outlines best practices for building scalable motion systems and integrating behavioural logic into brand guidelines.

Creative Boom · Nov 18, 2025

Creative Boom’s article details how BUCK collaborated with LinkedIn to refresh the platform’s celebration graphics for its billion-plus users. Led by art director Twisha Patni, the project introduced a flexible illustration and motion system that balances global inclusivity with personal expression. The work expands LinkedIn’s visual language through expressive color, motion, and metaphor while maintaining brand consistency.

It's Nice That · Oct 14, 2025

The article covers highlights from Us By Night 2025, a three-night creative festival in Antwerp featuring talks and performances across design, art, and music. BUCK’s creative director Mandy Smith shares her reflections on the event’s unique atmosphere and key themes, including honesty, process, and human creativity. Talks by Pablo Delcan, Vasilis Marmatakis, and So Me stood out for their personal approaches and craft-driven insights.

Creative Boom · Sep 1, 2025

The article explores how Cavalry, a motion graphics tool developed by Mainframe in Manchester, has become a transformative force in design. It highlights its procedural, non-destructive workflow and growing adoption by major studios and brands such as Pentagram, Nike, and Google. The piece positions Cavalry as a key innovation driving generative and systematic design approaches across the industry.

It's Nice That · Aug 21, 2025

The article announces the return of Us By Night in 2025, a three-day creative festival in Antwerp blending design talks, installations, and nightlife. Founder Rizon Parein emphasizes cross-disciplinary collaboration, with a lineup featuring designers like Bráulio Amado, Sabine Marcelis, and Studio Yukiko. New additions include a large wheatpaste wall installation and an app developed with November Five to connect attendees across the city.

It's Nice That · Jul 31, 2025

The article announces the final episode of season one of SuprOrdinary, a creative film series presented by It’s Nice That in association with BUCK. In this episode, the host explores pancake art as a metaphor for battling one’s inner creative critic, blending humor and introspection. The piece encourages viewers to embrace imperfection and creativity through unconventional mediums.

It's Nice That · Apr 23, 2025

The article announces the second episode of SuprOrdinary, a video series presented by It’s Nice That in association with BUCK. In this episode, creator Devin Mathews and his brother embark on an eight-mile mountain hike to explore creativity through nature and imagination. The piece encourages viewers to find inspiration outside traditional studio environments.

It's Nice That · Apr 15, 2025

The first episode of SuprOrdinary, a series presented by It’s Nice That in association with BUCK, follows designer Devin Mathews as he rebrands a small local sandwich shop. The project focuses on maintaining community connection while giving the business a fresh, professional identity. The article introduces the series and encourages viewers to watch on YouTube.

It's Nice That · Apr 8, 2025

The article introduces SuprOrdinary, a new video series created by designer Devin Mathews and supported by BUCK, exploring how creatives can overcome self-imposed barriers to creativity. Presented by It’s Nice That, the series blends personal storytelling and design aesthetics to inspire viewers to reconnect with their creative impulses. Mathews reflects on his journey from professional burnout to rediscovering joy in making through everyday experiences.

It's Nice That · Mar 24, 2025

In this edition of If You Could Jobs’ Creative Career Conundrums, Alex Bec offers advice to a senior designer planning to leave London. He reassures readers that creative careers can thrive outside the capital, emphasizing the importance of networking early and exploring regional studios and remote opportunities. The article also shares resources and job listings for creatives across the UK.

It's Nice That · Mar 10, 2025

Buck has rebranded Eventbrite with a vibrant, motion-inspired identity that emphasizes the energy of in-person events. The new system centers on Founders Grotesk typography, a dynamic color palette led by 'Brite Orange', and an adaptable monogram called 'The Path'. The rebrand repositions Eventbrite from a ticketing service to a platform celebrating live experiences.

It's Nice That · Mar 6, 2025

The article profiles London-based Brazilian illustrator and animator Bianca Beneduci, exploring how she channels her emotions into her playful yet emotionally charged characters. It highlights her journey from working at Buck to freelancing and developing a personal style influenced by 90s and mid-century cartoons. The piece focuses on her recent exploration of grumpiness and anger in female characters as a form of expressive storytelling.

It's Nice That · Mar 3, 2025

The article explores how The Sims video game has influenced a generation of creatives across disciplines, from advertising to illustration. It highlights Buck’s 2024 'Get an Airbnb' campaign, which channels the game’s cozy yet detailed environments, and artists like Nicoleta Mureş and Max Guther, who draw from its isometric perspective and nostalgic digital aesthetic. The piece reflects on how The Sims’ visual language continues to shape contemporary creative work.

The Brand Identity · Sep 12, 2024 · Interview

The Brand Identity interviews BUCK’s creative leaders Vincent Lammers and Camille Chu ahead of their talk at POV Budapest. They discuss BUCK’s 20-year evolution from a motion design studio to a global creative company expanding into branding, their approach to storytelling, and their perspective on staying culturally relevant. The conversation highlights BUCK’s adaptability, collaborative ethos, and excitement for sharing their 'outsider POV' at the festival.

BP&O · Sep 5, 2024

BP&O features Buck’s brand identity for Venezuelan sexual wellness startup Sense, created ahead of its North American launch. The design emphasizes playfulness and confidence through bold typography, organic shapes, and a vibrant seven-color palette. The packaging and identity aim to destigmatize sexual wellness products by presenting them with openness and aesthetic appeal.