The article explores how Cavalry, a motion graphics tool developed by Mainframe in Manchester, has become a transformative force in design. It highlights its procedural, non-destructive workflow and growing adoption by major studios and brands such as Pentagram, Nike, and Google. The piece positions Cavalry as a key innovation driving generative and systematic design approaches across the industry.
Creative Boom’s insight article by Andrew Vucko explores how motion design has become an essential component of modern brand identity. Drawing on examples from Back Market, Google Cloud, and Canva, Vucko explains how motion transforms static branding into dynamic, expressive systems that connect emotionally with audiences. The piece outlines strategic principles for integrating motion into brand ecosystems and anticipates its growing importance with emerging technologies like AR and spatial computing.
