Sydney Water Design Cases

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  • New Logo & Branding for Whale Tales by Interbrand

    BP&O · Apr 4, 2023

    BP&O features Interbrand Sydney’s branding for Whale Tales, a public art initiative by the New Sydney Waterfront Company featuring 30 whale tail sculptures around Sydney’s Western Harbour. The identity uses a minimal, monotone palette and a logo combining a whale’s tail and an open book, supported by PP Woodland and Doughy typefaces to balance heritage and playfulness.

    Interbrand SydneyNew Sydney Waterfront Companybranding
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