Pepsico Design Cases
Designers behind the work
Designers and creative leads credited on Pepsico projects in press coverage.
Designers and creative leads credited on Pepsico projects in press coverage.
UnderConsideration’s Brand New briefly notes Tostitos’ new logo and packaging design created by Pearlfisher. The update represents a rebrand for the PepsiCo-owned snack brand, with before-and-after visuals shown for subscribers. The article is categorized under consumer products and packaging.
PepsiCo Foods has unveiled a refreshed brand identity for its tortilla chip brand Tostitos, created by the company’s in-house global design team. The update aligns with similar redesigns across PepsiCo’s snack portfolio, including Lay’s, and follows a 'field to bag' strategy emphasizing brand cohesion and freshness.
Creative Boom’s 2026 roundup highlights 15 mural illustrators from around the world who are redefining public art through colour, scale, and community engagement. The feature showcases artists such as Judith Mayer, Freddie Denton, and Elin Matilda Andersson, exploring how murals can transform spaces and connect people. The article celebrates creativity, activism, and the growing opportunities for illustrators to work at large scale.
Creative Boom profiles Greek illustrator Alexis Marcou and his personal project 'Afters', a series of digitally rendered drawings that merge dessert imagery with scenes of human conflict. The work reinterprets Delft ceramic patterns to explore themes of indulgence, destruction, and the human psyche. The article also details Marcou’s process, tools, and reflections on moving from commercial sports illustration to more conceptual personal work.
Creative Boom reports on Pepsi MAX's 'Bring Out The Flavour' campaign, a landmark co-creation initiative where creators Emma Johnson, Formz, and Luke Vernon were given creative control to produce authentic, audience-driven content. The campaign blends traditional advertising with creator-led storytelling and experiential activations, signaling a shift toward more collaborative and authentic brand marketing.
Creative Boom interviews Jess Dimcevski, founder and creative director of Blurr Bureau, about navigating pay gaps, valuing creative work, and building a financially sustainable studio. She discusses gender disparities in funding, the importance of financial planning, and how her agency balances meaningful work with profitability. The conversation highlights transparency, mentorship, and sustainable growth as key principles for creative business success.
The article, written by Chloe Cordover for The Dieline’s Shelf Life series, explores the growing trend of consumer brands being designed with acquisition in mind. It highlights major recent deals such as PepsiCo’s purchases of Poppi and Siete, and Hershey’s acquisition of LesserEvil, framing these as part of a broader shift in how modern brands are built and valued. The piece reflects on how design and branding strategies are increasingly influenced by exit potential rather than long-term independence.