Studio: Studio Mega

Client: PepsiCo

Work: Brand Identity

Industry: Food & Beverage

Global Corporate Rebrand For Pepsico

Studio Mega collaborated with PepsiCo’s internal brand and design teams to create the company’s first major rebrand in 25 years. The new global identity system unites PepsiCo’s extensive portfolio under a cohesive, modern, and scalable framework, supported by comprehensive guidelines and a digital brand hub for global teams.

Tags: Architecture, Ecosystem, Framework, Guideline, Hub, Toolkit