Brand identity and launch campaign for an AI-powered sports scouting platform

Studio Mega partnered with Rule42, an AI-powered scouting platform founded by technology veterans and an MLB All-Star, to create its brand identity and launch campaign. The work introduced a smarter approach to talent discovery, focused on helping athletes get discovered through deeper insights and analytics beyond the box score. To debut the brand, Studio Mega transformed a Hillsboro Hops home game into an immersive stadium takeover, designing touchpoints that carried the new identity from arrival through the final inning. The launch created a cohesive presence rather than a standard sponsorship, giving Rule42 a bold, high-impact entrance into the sports technology market.