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It's Nice That · Sep 12, 2024

Elizabeth Goodspeed explores the evolving role of mockups in contemporary graphic design, tracing their rise from simple presentation tools to cultural signifiers within the creative community. The article examines how mockups have become both a necessity and a status symbol, shaping how designers present, evaluate, and even create work. It also reflects on their educational value and the pressures they create for emerging designers.

The Brand Identity · Mar 8, 2024

The article by Poppy Thaxter highlights six charming brand identities created for pet-focused companies, showcasing how studios like Mythology, Never Now, and Brand Brothers bring personality and warmth to the pet industry. It celebrates the growing cultural importance of pets and the creative branding that reflects owners’ affection and devotion.

· Feb 21, 2023

Earth Rated collaborated with design agency LAYER on a comprehensive brand refresh that simplifies its identity and supports expansion across pet care categories. The two-year project introduced a new brandmark, cohesive design system, and nearly 50 packaging and retail touchpoints. The redesign aims to make dog ownership simpler while strengthening Earth Rated’s position in the pet market.