LAYER developed a comprehensive communication strategy and suite of assets to elevate Allermuir’s presence in the furniture industry. The project aimed to position the brand as a thought leader through cohesive messaging and visual storytelling.
The CROP collection features outdoor chairs and stools created for Allermuir in response to the rapid rise of outdoor dining. The design balances durability and comfort, addressing the evolving needs of hospitality spaces during the pandemic.
Layer collaborated with Allermuir to launch the AXYL furniture collection at Somerset House during the London Design Festival 2017. The unveiling featured an eight-metre-tall immersive installation that highlighted the collection’s contemporary design and sustainable materials.