Samsung Design Cases
Designers behind the work
Designers and creative leads credited on Samsung projects in press coverage.
Designers and creative leads credited on Samsung projects in press coverage.
Ljubljana-based creative studio .raw has launched a new brand and physical space built around the concept of transparency, likened to an 'open kitchen.' Founded by Tamir Potokar Grays, the studio merges branding, marketing, and product design under a brutalist aesthetic that extends from architecture to apparel. The identity employs a restrained black-and-white palette and a trio of typefaces to express the studio’s raw, systemic approach.
Tom May reports from Milan Design Week 2026, highlighting seven standout installations ranging from Ai Weiwei’s politically charged silk collaboration with Rubelli to Paul Smith’s tranquil garden for Mini. Other notable projects include Samsung’s AI-driven exhibition, Simon Weisse’s miniature coffee shops, and Zaha Hadid Architects’ meditative portal for Audi. The article captures the event’s focus on physical, experiential design and cross-disciplinary creativity.
At Milan Design Week 2026, Samsung’s chief design officer Mauro Porcini discussed his philosophy that 'design is an act of love'. The article explores Porcini’s career from 3M and PepsiCo to Samsung, his human-centered approach to design, and his belief that emotional connection and diversity of expression are central to innovation. The piece also highlights Samsung’s 'Design is an Act of Love' exhibition, which showcased AI-driven, sensory experiences emphasizing empathy and individuality.
Creative Boom’s interview with Dutch 3D artist and animation director Eva Cremers explores how her unconventional path and self-taught approach shaped her distinctive, playful CGI style. She discusses her early break with Man vs Machine, major brand collaborations including YouTube’s Recap campaign, and her evolving relationship with the perception of her work. The piece highlights her use of AI, collaboration with animator Sam Burton, and her philosophy of embracing imperfection and creative freedom.
Spark 2026 is a new creative industries showcase within Integrated Systems Europe (ISE) in Barcelona, powered by Samsung. The event focuses on the convergence of production technology and creative practice, featuring talks from leaders at Netflix, 0207 Def Jam, and Arcade Media, alongside immersive demonstrations and installations. It aims to highlight how creative production and technology intersect across media, design, and entertainment sectors.
Motionographer announces the launch of Spiders & Sparrows, a new creative production company founded by Damon Meena and Aaron Baumle, formerly of Transistor Studios. The company emphasizes a modular, AI-driven approach to production, combining live-action, design, and animation for global clients. The founders describe it as an evolution of their storytelling legacy, built for agility and modern creative collaboration.
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared his career journey from fashion and retail to Google, emphasizing the importance of diversity, empathy, and shared belief in creative success. The piece highlights his philosophy that authentic belief and collaboration make ideas truly contagious.
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared insights from his career spanning fashion, retail, and tech, emphasizing how authentic belief and diverse collaboration make ideas contagious. The piece highlights his philosophy on creativity, resilience, and the importance of respecting ideas and people alike.