OpenAI

Creative Boom · May 19, 2026

Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.

Creative Boom · Mar 25, 2026

Creative Boom's Tom May reflects on OpenAI's abrupt shutdown of its AI video app Sora, warning creatives about the risks of building workflows around unstable third-party platforms. The article explores the financial and legal uncertainties surrounding AI tools and urges designers to maintain control over their core skills and processes. It also touches on UK government policy shifts regarding AI and copyright.

Creative Boom · Mar 25, 2026

Creative Boom’s Tom May reports on OpenAI’s sudden shutdown of its AI video app Sora, which had quickly become popular among creatives. The article warns designers and studios about the risks of relying too heavily on third-party AI tools that can vanish overnight. It also touches on evolving UK government policy around AI and copyright, urging creatives to maintain control over their own processes.

The Brand Identity · Dec 2, 2025 · Interview

The Brand Identity interviews OpenAI Design Directors Shannon Jager and Cary Hudson following their talk at POV Budapest 2025. They discuss OpenAI’s recent rebrand, created in collaboration with Dinamo and Studio Dumbar, and explore how human craft remains vital in an age of AI-generated design. The conversation highlights the balance between technology and human creativity in shaping approachable, emotionally resonant design systems.

Creative Boom · Nov 11, 2025 · Interview

Creative Boom’s Tom May interviews Max Ottignon of Ragged Edge about the hype surrounding AI in branding. Ottignon argues that many designers and agencies exaggerate their use of AI to satisfy investors, while in reality, AI often slows down creative work. He outlines how Ragged Edge integrates AI thoughtfully to enhance creativity rather than efficiency, emphasizing the enduring importance of distinctiveness and craft in branding.

Creative Boom · Oct 28, 2025

The article reports on Adobe's major announcements at Max 2025, where the company revealed plans to embed AI across all Creative Cloud applications. Adobe is opening its ecosystem to third-party AI models from Google, OpenAI, and others, while introducing new tools like a web-based video editor, AI music and voice generation, and conversational assistants. The move signals Adobe's strategy to keep creatives within its platform while embracing the broader AI landscape.

It's Nice That · Oct 16, 2025

Liz Gorny’s opinion piece explores how Anthropic and OpenAI are using major advertising campaigns to position their chatbots, Claude and ChatGPT, as culturally resonant brands akin to Apple. The article compares the creative strategies behind the campaigns by Mother and Isle of Any, highlighting their emotional storytelling, human-centred tone, and visual warmth. It also discusses the broader race among AI companies to balance speed, trust, and cultural connection in their branding.