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Sixty-four years in and the D&AD Awards have never felt more global or more vital.
The 2026 D&AD Awards marked the most global edition in the event’s history, with entries from 89 countries and notable wins from Singapore, India, and the UAE. The results highlight a shift in creative excellence toward emerging markets and reaffirm the value of craft and storytelling in an era dominated by technology. D&AD President Lisa Smith and CEO David Patton praised the diversity and innovation of this year’s winners.
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.