- Branding Fiction: Lorenzo Bernini’s study of imaginary identities
The Brand Identity · Feb 3, 2026 · Interview
The Brand Identity interviews Milan-based designer Lorenzo Bernini about his book 'Branding Fiction,' published by CAPSLOCK. The project expands on his Fictional Brands Archive, exploring how imaginary companies in film, TV, and games achieve authenticity and what real-world designers can learn from them. Bernini discusses his research process, collaboration with CAPSLOCK, and the book’s design and structure.
- "October's Top Industry News and Key Appointments Unveiled"
Creative Boom · Oct 14, 2025
Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
M+C Saatchi Group UKNew Commercial ArtsDigital NativesDepartment for EducationFinancial Timesadvertising
- "Scaling Design: The Unseen, Impactful World Behind Everyday Tools"
It's Nice That · Sep 25, 2025
This It’s Nice That feature, created in partnership with Grammarly, explores the often-overlooked discipline of designing at scale. Through insights from Grammarly’s Verna Swehla, Google’s Hana Tanimura, and Landor’s Teemu Suviala, the article highlights how large-scale design prioritizes adaptability, collaboration, and user diversity over visual flashiness. It emphasizes the importance of flexible systems, iterative testing, and human-centered thinking in shaping products used by billions.
- Creatives Ditch Networks for Independence Amid Industry Shift
Creative Boom · Jul 21, 2025
The article explores the growing trend of designers and strategists leaving large network agencies to start independent studios. Through interviews with leaders from Koto, Unfound Studio, Blurr Bureau, Brandon Consultants, and Studio Meisō, it highlights motivations such as creative freedom, agility, and values-driven work. The piece frames this shift as a structural and cultural evolution in the creative industry.
- Landor's Rebrand Merges Art and Engineering in Elica's Kitchen Innovations
The Brand Identity · Mar 7, 2025
Landor has rebranded Italian homeware brand Elica with a multisensorial identity that merges art and engineering. Drawing from the 'Manifesto del Macchinismo,' the new system uses modular motion design, gradients, and sonic branding to express Elica’s innovative spirit. The rebrand modernises the wordmark using Dinamo’s ABC Favorit Expanded and integrates a dynamic square motif as a core visual element.
- Landor Revamps BANCOMAT Brand for Digital Future
The Brand Identity · Jan 10, 2025
Landor has rebranded Italy’s leading payment network BANCOMAT with a concept called ‘hyper-vision,’ inspired by the seagull-shaped ‘B’ logo. The new identity features a custom typeface, BANCOMAT Display, and a motion system built around wide-angle perspectives that symbolize openness and progress. The rebrand modernizes BANCOMAT’s heritage for the digital era while emphasizing leadership and inclusivity.
- "Cornelius the Cockerel Leads Kellogg's Bold New Era"
Creative Boom · Dec 16, 2024
Kellogg's has launched a new masterbrand and campaign titled 'See You in the Morning', created by Landor with animation by Framestore and advertising by Leo Burnett. The campaign reintroduces Cornelius the Cockerel as a 3D character and celebrates the individuality of morning routines. It marks a major rebrand for the 117-year-old company, aiming to reconnect with consumers across the UK and Europe.
- Logo & Branding for West Loop by Landor
BP&O · Sep 19, 2024
BP&O features Landor’s new place branding for Chicago’s West Loop, commissioned by the West Loop Community Organization. The identity centers on a flexible looping graphic device symbolizing connection and community, supported by bold colors referencing the area’s industrial heritage. While the concept and interactivity are praised, the article notes that the visuals risk feeling generic despite their strong conceptual grounding.
- New Branding for Imperia by Landor
BP&O · Jul 18, 2024
Landor’s Milan office has rebranded Italian pasta machine manufacturer Imperia with a joyful, heritage-informed identity. The new system includes a bespoke typeface, Sfoglia Grotesk, motion design inspired by pasta-making, and a refreshed red-and-white logo. The project balances traditional Italian cues with modern design sensibilities, positioning Imperia as both functional and playful.
- Philharmonie Luxembourg by NB Studio
BP&O · Nov 14, 2023
NB Studio created a generative, motion-responsive identity for Philharmonie Luxembourg that visually reacts to music using a custom tool built with Patrik Hübner. The design draws inspiration from the concert hall’s architectural columns and includes a vibrant color palette, Basel Grotesk typeface, and a playful children’s sub-brand developed with Rabbit Hole animation studio. The project aims to modernize the Philharmonie’s image and attract younger audiences while maintaining a strong connection to its physical space.
NB StudioRabbit HoleLandor & FitchPhilharmonie Luxembourgbranding
- New Branding for Orchestra Sinfonica di Milano by Landor & Fitch
BP&O · Nov 2, 2023
BP&O’s Thomas Barnett reviews Landor & Fitch’s rebrand for the Orchestra Sinfonica di Milano, which replaces the former LaVerdi identity. The new design features a dynamic, motion-driven logo inspired by Milan’s cathedral architecture and a custom typeface, TUMB TUMB, referencing Italian Futurism. The article praises the balance between expressive motion and digital usability, positioning the identity as a modern, Milanese interpretation of musical energy.
Landor & FitchStudio DumbarSuperunionOrchestra Sinfonica di Milanobranding
- Explosive and emotive: Landor & Fitch’s identity for Orchestra Sinfonica Di Milano is city-inspired
The Brand Identity · Jun 26, 2023
Landor & Fitch’s Milan office rebranded the Orchestra Sinfonica Di Milano, formerly LaVerdi, with a city-inspired identity that connects the orchestra to Milan’s cultural and architectural heritage. The rebrand features a custom typeface, TUMB TUMB, influenced by Futurist art and Milanese architecture, and a motion-responsive logo system that reacts to the intensity of music. The vibrant, Futurist-inspired color palette reinforces the orchestra’s expressive and progressive spirit.
Landor & FitchLandor MilanoOrchestra Sinfonica Di Milanobranding
- The Edit: five new projects including Good Pair Days by Universal Favourite
The Brand Identity · Dec 4, 2019
The Brand Identity’s 'The Edit' highlights five new design projects from around the world, including Universal Favourite’s rebrand and website for Good Pair Days, Fellow Studio’s rebrand for the Tej Kohli Foundation, Rachael Gibilterra’s redesign for French Market, Saúl Osuna’s identity for Plastique Famille, and Landor Australia’s flexible identity for Event Cinemas.
https://landor.com/
Milan, Italy
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