Landor

Creative Boom · May 5, 2026

Creative Boom’s 2026 roundup highlights 15 design studios that the creative community most admires, based on its annual State of Creativity survey. The article features a mix of established and emerging studios such as OK-RM, Zak Group, Porto Rocha, Hey Studio, and Accept & Proceed, showcasing their distinctive approaches and recent projects across branding, culture, and design innovation.

The Brand Identity · Feb 3, 2026 · Interview

The Brand Identity interviews Milan-based designer Lorenzo Bernini about his book 'Branding Fiction,' published by CAPSLOCK. The project expands on his Fictional Brands Archive, exploring how imaginary companies in film, TV, and games achieve authenticity and what real-world designers can learn from them. Bernini discusses his research process, collaboration with CAPSLOCK, and the book’s design and structure.

Creative Boom · Oct 14, 2025

Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.

It's Nice That · Sep 25, 2025

This It’s Nice That feature, created in partnership with Grammarly, explores the often-overlooked discipline of designing at scale. Through insights from Grammarly’s Verna Swehla, Google’s Hana Tanimura, and Landor’s Teemu Suviala, the article highlights how large-scale design prioritizes adaptability, collaboration, and user diversity over visual flashiness. It emphasizes the importance of flexible systems, iterative testing, and human-centered thinking in shaping products used by billions.

Creative Boom · Jul 21, 2025

The article explores the growing trend of designers and strategists leaving large network agencies to start independent studios. Through interviews with leaders from Koto, Unfound Studio, Blurr Bureau, Brandon Consultants, and Studio Meisō, it highlights motivations such as creative freedom, agility, and values-driven work. The piece frames this shift as a structural and cultural evolution in the creative industry.

The Brand Identity · Mar 7, 2025

Landor has rebranded Italian homeware brand Elica with a multisensorial identity that merges art and engineering. Drawing from the 'Manifesto del Macchinismo,' the new system uses modular motion design, gradients, and sonic branding to express Elica’s innovative spirit. The rebrand modernises the wordmark using Dinamo’s ABC Favorit Expanded and integrates a dynamic square motif as a core visual element.

The Brand Identity · Jan 10, 2025

Landor has rebranded Italy’s leading payment network BANCOMAT with a concept called ‘hyper-vision,’ inspired by the seagull-shaped ‘B’ logo. The new identity features a custom typeface, BANCOMAT Display, and a motion system built around wide-angle perspectives that symbolize openness and progress. The rebrand modernizes BANCOMAT’s heritage for the digital era while emphasizing leadership and inclusivity.

Creative Boom · Dec 16, 2024

Kellogg's has launched a new masterbrand and campaign titled 'See You in the Morning', created by Landor with animation by Framestore and advertising by Leo Burnett. The campaign reintroduces Cornelius the Cockerel as a 3D character and celebrates the individuality of morning routines. It marks a major rebrand for the 117-year-old company, aiming to reconnect with consumers across the UK and Europe.

BP&O · Sep 19, 2024

BP&O features Landor’s new place branding for Chicago’s West Loop, commissioned by the West Loop Community Organization. The identity centers on a flexible looping graphic device symbolizing connection and community, supported by bold colors referencing the area’s industrial heritage. While the concept and interactivity are praised, the article notes that the visuals risk feeling generic despite their strong conceptual grounding.

BP&O · Jul 18, 2024

Landor’s Milan office has rebranded Italian pasta machine manufacturer Imperia with a joyful, heritage-informed identity. The new system includes a bespoke typeface, Sfoglia Grotesk, motion design inspired by pasta-making, and a refreshed red-and-white logo. The project balances traditional Italian cues with modern design sensibilities, positioning Imperia as both functional and playful.

· Jun 14, 2024

The article introduces Landor's packaging design for MYOM, an oat milk brand guided by the mantra "More Taste, Less Waste." It situates the work within the growing plant-based milk category and notes oat milk's perceived sustainability benefits relative to dairy.