The Brand Identity interviews James Simpson about Aconia’s evolution from a service-based studio to a product-focused brand offering boutique digital assets for SaaS companies. Simpson discusses the origins of Aconia from Seed Collaborative, their design ethos of 'Build Beautifully,' and the creation of mockup collections Willow and Sophia. The conversation explores how Aconia aims to bring warmth and heritage into the often sterile SaaS design space.
Written by Matthew van der Valk, this Creative Boom insight piece explores how renewed U.S. trade tariffs and rising nationalism are influencing global brand perception. It argues that brands are increasingly distancing themselves from overt American identity, embracing 'post-national' branding that prioritizes shared values over origin. The article highlights how cultural shifts are reshaping global branding strategies, especially in Europe.
Black Book Design CollectiveVMLDr. MartensBootsbranding
