Walmart Design Cases
5 cases across 5 studios
Designers behind the work
Designers and creative leads credited on Walmart projects in press coverage.
News & interviews
- Six powerful ways to make your next rebrand better
Creative Boom · Feb 3, 2026
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
- Why 2025's best rebrands mostly happened while we weren't looking
Creative Boom · Dec 18, 2025
Tom May’s Creative Boom article reflects on 2025’s most significant rebrands, arguing that the most impactful ones—by Amazon, Walmart, Apple TV, Eventbrite, and La-Z-Boy—were subtle evolutions rather than headline-grabbing overhauls. He contrasts these quiet successes with high-profile failures like Cracker Barrel, Jaguar, and HBO Max, emphasizing that brand strength now comes from coherence and consistency rather than spectacle. The piece concludes that the future of branding lies in thoughtful refinement and listening to audiences.
- Current State by Werner Design Werks
BP&O · Nov 6, 2025
BP&O’s Emily Gosling reviews Werner Design Werks’ branding for skincare brand Current State, founded by sisters Emily and Lanie Parr. The identity embraces a vibrant multicolour palette and clean typography using LL Circular, standing out in a beauty market dominated by minimalism. While praising its boldness and shelf presence, Gosling questions the clarity of the color system’s link to product features.
- Lisa Smith Appointed President of D&AD Amid Industry Evolution
Creative Boom · Sep 18, 2025
Creative Boom reports that Lisa Smith has been appointed as the new President of D&AD for 2025/2026. Based in New York, Smith brings extensive experience from her roles at Uncommon Creative Studio and Jones Knowles Ritchie, where she led major global rebrands. Her presidency signals D&AD’s focus on international growth, inclusivity, and adapting to technological and cultural shifts in the creative industry.
D&ADUncommon Creative StudioJones Knowles RitchieWalmartBurger Kingbranding - "Creative Boom Podcast Season 9 Hits 1M Downloads with Stars"
Creative Boom · Apr 28, 2025
Creative Boom announces the launch of Season 9 of its podcast, celebrating one million downloads since its 2020 debut. The new season features leading creative figures such as Michael Johnson, Emma Barratt, and Kiser Barnes, alongside sponsorship from the School of Communication Arts. The article highlights the podcast’s evolution, new guests, and the refreshed bonus segment 'The Spark'.
- "8 Key Insights on Typography's Impact in Brand Rebrands from Frontify Webinar"
Creative Boom · Apr 14, 2025
Creative Boom’s article by Tom May summarizes key insights from Frontify’s webinar 'A Different Type of Branding', which explored typography’s evolving role in brand identity. Experts from JKR and Monotype discussed AI-driven interactivity, the metaverse, and the balance between creativity and functionality in type design. The piece highlights collaboration and innovation as central to the future of branding through typography.
FrontifyJones Knowles Ritchie (JKR)MonotypeBurger KingWalmartbranding - Walmart Reveals Major Brand Update With New Logo
Creative Boom · Jan 15, 2025
Walmart has unveiled its first major brand refresh in two decades, introducing a new wordmark inspired by founder Sam Walton’s trucker hat and refining its iconic blue and yellow palette. The updated identity aims to reflect Walmart’s evolution into a people-led, tech-powered retailer while maintaining its heritage. The refreshed branding will roll out across digital and physical touchpoints throughout 2025.
Walmartbranding