David Hartman
Creative Director
Studios:Walmart
In their own words
We believe great design should be accessible to everyone. At our scale, that means creating something that works clearly and intuitively across thousands of individual items, so customers can find what matters, faster. We’ve built a system that does exactly that—bringing consistency, clarity, and a sense of discovery to every shelf.
Articles & interviews
- Walmart Unveils Bold Redesign for Great Value Private Label
Walmart has unveiled a major rebrand of its Great Value private label, emphasizing accessibility, clarity, and consistency across thousands of products. The redesign introduces a refined typographic logo, a bolder blue color palette, and a cohesive system for packaging and information hierarchy. The update signals Walmart’s commitment to elevating private label design standards in the retail sector.
- The Best in Packaging 2025
The Dieline announced the winners of its 2025 Awards, celebrating excellence in global packaging design. Mother Design’s work for Rollr won Best of Show, while Wedge and Nice People shared Studio of the Year honors. Established received the Editor’s Choice Award for its inclusive and accessible packaging for Tilt Beauty.