Wedge
Wedge is an independent brand and design agency based in Montreal and Los Angeles, known for crafting bold, character-driven identities. Led by founders Justin Lortie and Rachel Leclerc, the studio partners with forward-thinking brands to create distinctive visual worlds that resonate with modern audiences. Wedge’s multidisciplinary practice spans brand identity, packaging, and digital design, blending strategic clarity with cultural insight. Their portfolio includes collaborations with Glossier, Mejuri, and Omy, earning recognition from D&AD and Applied Arts for design excellence. Wedge’s work embodies a vibrant, human-centered approach that brings brands to life with purpose and personality.
https://www.wedge.work/
Montreal, Canada
53 Cases
Cases
- Aaqsiiq Inuit Theater
- Brand Identity And Website For Aaqsiiq Inuit Theater
- Ami Ami
- Brand And Packaging Design For Ami Ami Wine
- Ardene
- Brand Campaign For Ardene
- Aupale
- Brand And Packaging Design For Aupale Vodka
- Black's
- Colorful Rebrand For Black's Photo Printing
- Blake Brown
- Brand World And Launch For Blake Brown Haircare
News & interviews
- Wedge Studio, Mindy Seu, Da’Shaunae Marisa and Ben Sanders: Get tickets for April’s Nicer Tuesdays in LA!
It's Nice That · Mar 23, 2026
It’s Nice That announces the April 2026 edition of Nicer Tuesdays in Los Angeles, featuring talks by Wedge Studio, Mindy Seu, Da’Shaunae Marisa, and Ben Sanders. The event will explore topics across branding, design, publishing, photography, and painting, offering insights into each creative’s process and recent projects. The evening will take place at The Vermont Hollywood on 14 April 2026.
- Equipped for Life
BP&O · Mar 12, 2026
BP&O’s Emily Gosling reviews Wedge’s rebrand for Equip, a protein supplement company founded by Dr. Anthony Gustin. The new identity embraces a rustic, back-to-basics aesthetic that contrasts with the hyper-masculine, techy look common in the protein market. Using earthy tones, vintage-inspired typography, and subtle illustrations, Wedge positions Equip as a trustworthy, natural alternative in the wellness space.
- Wedge channels flour bags and butter packaging for Equip’s rebrand
The Brand Identity · Mar 4, 2026
Wedge rebranded Equip, a bovine protein and collagen company, drawing inspiration from vintage flour bags and butter packaging to create a nostalgic yet modern identity. The design balances heritage and clarity through a refined red, blue, and cream palette, a bold slab serif logo, and warm supporting typefaces. Illustrations by Aless MC add analogue charm while maintaining a contemporary edge, resulting in a cohesive brand system that has driven strong business performance.
- New Branding & Packaging for Cocolab by Wedge
BP&O · Jan 6, 2026
BP&O features Wedge’s rebrand of Cocofloss into Cocolab, a bold repositioning that reframes oral care as beauty care. The new identity combines confident typography, expressive color, and editorial-style photography to create a joyful, design-led brand system. The project expands the brand’s scope beyond floss into a broader 'Smile Care System' with a flexible, future-facing identity.
- Wedge’s Cocolab rebrand brings joy and dopamine to dental care
The Brand Identity · Nov 25, 2025
The Brand Identity features Wedge’s rebrand of Cocofloss into Cocolab, a joyful and design-forward oral care brand. The Montreal and LA-based studio developed a vibrant visual identity, packaging system, and positioning centered on pleasure and emotional engagement rather than clinical cues. The rebrand introduces a colourful, beauty-inspired system that redefines dental care as a lifestyle experience.
- How Wedge shifted allergen introduction brand GrowHappy from fear to confidence
The Brand Identity · Nov 4, 2025
Wedge developed a new brand identity for GrowHappy, an allergen introduction brand founded by Stephanie Wibom. The project redefined the category through the concept of 'ImmunoNutrition,' combining scientific credibility with a warm, reassuring visual identity. Soft colors, botanical illustrations, and approachable design elements helped shift parental perception from fear to confidence.
- Raazi Tea Partners with Wedge to Promote Slower Living
Creative Boom · May 7, 2025
Creative Boom features Montreal-based studio Wedge’s brand identity for Raazi Tea, a new tea company founded by Arjun Narayen. The identity centers on the concept of 'Slow the Now,' using Indian block printing, a deep red palette, and tactile, sustainable packaging to evoke ritual and mindfulness. The project blends cultural heritage with modern design sensibilities for an American audience.
- Wedge Transforms Diana's Seafood for New Home Cooks
Creative Boom · Apr 30, 2025
Creative Boom features Wedge’s rebrand of Canadian seafood supplier Diana’s, repositioning it from a chef-focused B2B brand to a consumer-facing identity. The new design celebrates the brand’s matriarchal roots with a warm, contemporary visual system featuring vivid blue tones, variable typography, and expressive illustration. The project blends heritage and modernity to make premium seafood accessible to everyday home cooks.
- Wedge Revitalizes Diana’s Seafood Brand, Embraces New Generation
It's Nice That · Apr 14, 2025
Wedge has rebranded Canadian seafood company Diana’s Seafood with a new identity that blends heritage and modernity. The project uses contrasting typefaces Martin and Milano, a blue-heavy palette, and nostalgic illustrations by Bill Rebholz to reflect the brand’s legacy and freshness. The rebrand positions Diana’s as both traditional and forward-looking, appealing to a new generation of seafood lovers.
- Wedge Revamps Diana’s Seafood, Celebrates Canadian Icon
The Brand Identity · Mar 28, 2025
Montreal-based studio Wedge has rebranded Canadian seafood institution Diana’s Seafood, repositioning it as ‘The Mother of Seafood.’ The new identity draws from the brand’s heritage and authenticity, featuring a refreshed fish symbol, bold typography, and expressive illustrations by Bill Rebholz. The rebrand celebrates Diana’s legacy while modernizing its visual language for a broader consumer audience.
- "Graphic Designers Navigate Uncertain Industry Future: New Report"
It's Nice That · Mar 4, 2025
It’s Nice That and WePresent have collaborated on a new report titled 'New Rules: Navigating design’s unfixed future', exploring how graphic designers can adapt to an uncertain industry landscape. The feature discusses challenges such as AI, shifting trends, and evolving roles, with insights from leading designers and studios. The report aims to provide practical guidance on research, trends, and career navigation for creatives.
It’s Nice ThatWePresentSpecial OfferWeTransfereditorial - "Wieden+Kennedy Launches ATP 2025 Tour Campaign Highlighting Tennis' Dual Nature"
The Brand Identity · Jan 29, 2025
The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five creative projects, including Wieden+Kennedy London’s global campaign for the ATP Tour, Our Friends’ identity for Basecamp Research, HUGMUN’s tactile packaging for Resibo, Dinamo’s ABC Otto typeface and accompanying book, and Wedge’s illustrated recipe collection STAFF MEAL. Each project showcases distinctive approaches to branding, typography, and storytelling across industries from sport to biotech and beauty.
Wieden+Kennedy LondonOur FriendsHUGMUNATP TourBasecamp Researchbranding - "Wedge Launches Staff Meal: A Collaboration Celebrating Food and Creativity"
It's Nice That · Jan 16, 2025
Montreal-based studio Wedge has launched 'Staff Meal', a collaborative side project celebrating the team’s shared love of food. The project features a set of retro-inspired recipe cards designed and illustrated by the studio’s members, combining expressive typography, vibrant colors, and personal stories. The collection was photographed with art direction inspired by vintage food journals, reflecting Wedge’s values of connection and creativity.
Wedgeeditorial - Wedge Modernizes 'Canada's Cocktail', Mott's Clamato Caesar
Creative Boom · Jan 15, 2025
Montreal and LA-based studio Wedge has refreshed the identity of Mott's Clamato Caesar, a beloved Canadian cocktail brand owned by Keurig Dr Pepper. The rebrand modernises the heritage identity with a flavour-forward strategy, new custom wordmark, and 3D packaging visuals while retaining key brand assets like the navy colour and Caesar glass. The project aims to appeal to a new generation of cocktail lovers and expand the brand’s flavour portfolio.
- Wedge Refreshes Mott's Clamato Caesar, Appeals to Modern Tastes
The Brand Identity · Jan 14, 2025
Wedge has refreshed the identity of Mott’s Clamato Caesar, Canada’s iconic cocktail brand, to appeal to younger audiences while preserving its heritage. The rebrand introduces a bold, flavour-forward visual system centred on the concept ‘Bring on the Flavour,’ featuring a redrawn wordmark, Goudy Sans Bold typography, and vibrant packaging. Collaborations included typographer Etienne Aubert Bonn, 3D artist Sam Walker, and photographers Leeor Wild and Michael Kazimierczuk.
- Wedge House Proves Spaces Spark Creativity
The Brand Identity · Jan 8, 2025
The Brand Identity profiles Wedge’s new Montreal studio, Wedge House, designed by co-founders Sarah Di Domenico and Justin Lortie as a creative environment that nurtures collaboration and inspiration. The two-storey brick building features spaces for gathering and focus, custom furniture, and artwork by friends and collaborators. The project reflects Wedge’s philosophy of designing spaces that foster creativity and community.
Wedgeenvironmental - Branding & Packaging for Matheson Food Company by Wedge
BP&O · Jul 9, 2024
BP&O’s feature by Emily Gosling explores Wedge’s branding and packaging design for Matheson Food Company, a new pantry staples brand founded by Canadian chef Matty Matheson. The identity draws on nostalgic mid-century food packaging, using a simple primary color palette and Aperçu Condensed type to evoke a retro yet modern feel. The article praises the clarity, restraint, and timelessness of the design system.
- Pens and water bottles be gone: 6 identity applications that bring fun to the world of brand merch
The Brand Identity · Jun 12, 2024
The article by Poppy Thaxter showcases six creative examples of brand merchandise that go beyond typical promotional items like pens and water bottles. It highlights how studios such as Angel & Anchor, Odd Hours Studio, Wedge, Saint-Urbain, and Studio Gonzalo Hergueta have applied brand identities to fun and unexpected merch applications. The piece celebrates playful, colourful, and experimental approaches to brand expression through tangible products.
- New Logo & Branding for Ami Ami by Wedge
BP&O · Feb 13, 2024
BP&O features Wedge’s branding for Ami Ami, a French wine brand based in California that reimagines boxed wine as a desirable, eco-friendly product. The Montreal studio developed the name, strategy, identity, packaging, and photography, with illustrations by Mathieu Dionne and photography by William Arcand. The project emphasizes sustainability, playful design, and a rejection of wine snobbery.
- Love, joy, and Pride: 6 impactful identities for LGBTQIA+ charities, organisations, and platforms
The Brand Identity · Feb 8, 2024
The article by The Brand Identity spotlights six branding projects that celebrate and support the LGBTQIA+ community through authentic, inclusive, and vibrant design. Featuring work from studios such as Mother Design, Wedge, Whitman Emorson, POPOLA, McCarthy, and Marina Veziko, it highlights how thoughtful visual identities can empower and represent diverse communities. The piece contrasts these meaningful efforts with superficial 'rainbow washing' and showcases design as a tool for empathy and advocacy.
Clients
Tech Stack
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