Wedge

The Brand Identity · Mar 4, 2026

Wedge rebranded Equip, a bovine protein and collagen company, drawing inspiration from vintage flour bags and butter packaging to create a nostalgic yet modern identity. The design balances heritage and clarity through a refined red, blue, and cream palette, a bold slab serif logo, and warm supporting typefaces. Illustrations by Aless MC add analogue charm while maintaining a contemporary edge, resulting in a cohesive brand system that has driven strong business performance.

· Mar 2, 2026

The article highlights Wedge’s rebrand of wellness brand Equip, introducing the concept of 'natural nostalgia' as a new design direction. It contrasts this approach with the typical clinical or overly trendy aesthetics common in the wellness sector. The piece positions Wedge’s work as a refreshing and thoughtful evolution in health branding.

BP&O · Jan 6, 2026

BP&O features Wedge’s rebrand of Cocofloss into Cocolab, a bold repositioning that reframes oral care as beauty care. The new identity combines confident typography, expressive color, and editorial-style photography to create a joyful, design-led brand system. The project expands the brand’s scope beyond floss into a broader 'Smile Care System' with a flexible, future-facing identity.

The Brand Identity · Nov 25, 2025

The Brand Identity features Wedge’s rebrand of Cocofloss into Cocolab, a joyful and design-forward oral care brand. The Montreal and LA-based studio developed a vibrant visual identity, packaging system, and positioning centered on pleasure and emotional engagement rather than clinical cues. The rebrand introduces a colourful, beauty-inspired system that redefines dental care as a lifestyle experience.

The Brand Identity · Nov 4, 2025

Wedge developed a new brand identity for GrowHappy, an allergen introduction brand founded by Stephanie Wibom. The project redefined the category through the concept of 'ImmunoNutrition,' combining scientific credibility with a warm, reassuring visual identity. Soft colors, botanical illustrations, and approachable design elements helped shift parental perception from fear to confidence.

· May 7, 2025

The Dieline announced the winners of its 2025 Awards, celebrating excellence in global packaging design. Mother Design’s work for Rollr won Best of Show, while Wedge and Nice People shared Studio of the Year honors. Established received the Editor’s Choice Award for its inclusive and accessible packaging for Tilt Beauty.

Creative Boom · May 7, 2025

Creative Boom features Montreal-based studio Wedge’s brand identity for Raazi Tea, a new tea company founded by Arjun Narayen. The identity centers on the concept of 'Slow the Now,' using Indian block printing, a deep red palette, and tactile, sustainable packaging to evoke ritual and mindfulness. The project blends cultural heritage with modern design sensibilities for an American audience.

Creative Boom · Apr 30, 2025

Creative Boom features Wedge’s rebrand of Canadian seafood supplier Diana’s, repositioning it from a chef-focused B2B brand to a consumer-facing identity. The new design celebrates the brand’s matriarchal roots with a warm, contemporary visual system featuring vivid blue tones, variable typography, and expressive illustration. The project blends heritage and modernity to make premium seafood accessible to everyday home cooks.

It's Nice That · Apr 14, 2025

Wedge has rebranded Canadian seafood company Diana’s Seafood with a new identity that blends heritage and modernity. The project uses contrasting typefaces Martin and Milano, a blue-heavy palette, and nostalgic illustrations by Bill Rebholz to reflect the brand’s legacy and freshness. The rebrand positions Diana’s as both traditional and forward-looking, appealing to a new generation of seafood lovers.

The Brand Identity · Mar 28, 2025

Montreal-based studio Wedge has rebranded Canadian seafood institution Diana’s Seafood, repositioning it as ‘The Mother of Seafood.’ The new identity draws from the brand’s heritage and authenticity, featuring a refreshed fish symbol, bold typography, and expressive illustrations by Bill Rebholz. The rebrand celebrates Diana’s legacy while modernizing its visual language for a broader consumer audience.

It's Nice That · Mar 4, 2025

It’s Nice That and WePresent have collaborated on a new report titled 'New Rules: Navigating design’s unfixed future', exploring how graphic designers can adapt to an uncertain industry landscape. The feature discusses challenges such as AI, shifting trends, and evolving roles, with insights from leading designers and studios. The report aims to provide practical guidance on research, trends, and career navigation for creatives.

The Brand Identity · Jan 29, 2025

The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five creative projects, including Wieden+Kennedy London’s global campaign for the ATP Tour, Our Friends’ identity for Basecamp Research, HUGMUN’s tactile packaging for Resibo, Dinamo’s ABC Otto typeface and accompanying book, and Wedge’s illustrated recipe collection STAFF MEAL. Each project showcases distinctive approaches to branding, typography, and storytelling across industries from sport to biotech and beauty.

It's Nice That · Jan 16, 2025

Montreal-based studio Wedge has launched 'Staff Meal', a collaborative side project celebrating the team’s shared love of food. The project features a set of retro-inspired recipe cards designed and illustrated by the studio’s members, combining expressive typography, vibrant colors, and personal stories. The collection was photographed with art direction inspired by vintage food journals, reflecting Wedge’s values of connection and creativity.

Creative Boom · Jan 15, 2025

Montreal and LA-based studio Wedge has refreshed the identity of Mott's Clamato Caesar, a beloved Canadian cocktail brand owned by Keurig Dr Pepper. The rebrand modernises the heritage identity with a flavour-forward strategy, new custom wordmark, and 3D packaging visuals while retaining key brand assets like the navy colour and Caesar glass. The project aims to appeal to a new generation of cocktail lovers and expand the brand’s flavour portfolio.

The Brand Identity · Jan 14, 2025

Wedge has refreshed the identity of Mott’s Clamato Caesar, Canada’s iconic cocktail brand, to appeal to younger audiences while preserving its heritage. The rebrand introduces a bold, flavour-forward visual system centred on the concept ‘Bring on the Flavour,’ featuring a redrawn wordmark, Goudy Sans Bold typography, and vibrant packaging. Collaborations included typographer Etienne Aubert Bonn, 3D artist Sam Walker, and photographers Leeor Wild and Michael Kazimierczuk.

The Brand Identity · Jan 8, 2025

The Brand Identity profiles Wedge’s new Montreal studio, Wedge House, designed by co-founders Sarah Di Domenico and Justin Lortie as a creative environment that nurtures collaboration and inspiration. The two-storey brick building features spaces for gathering and focus, custom furniture, and artwork by friends and collaborators. The project reflects Wedge’s philosophy of designing spaces that foster creativity and community.

BP&O · Jul 9, 2024

BP&O’s feature by Emily Gosling explores Wedge’s branding and packaging design for Matheson Food Company, a new pantry staples brand founded by Canadian chef Matty Matheson. The identity draws on nostalgic mid-century food packaging, using a simple primary color palette and Aperçu Condensed type to evoke a retro yet modern feel. The article praises the clarity, restraint, and timelessness of the design system.