Wedge

The Brand Identity · Jul 27, 2026

Montreal and Los Angeles-based studio Wedge created the complete brand world for Bastét, a new oral-care company launching with nano-hydroxyapatite toothpaste. The identity combines Egyptian-goddess-inspired naming, a custom engraved-lettering wordmark, Daubenton and Nimbus Sans typography, and bilingual retail packaging designed for both shelf presence and beauty-counter appeal. The visual system positions oral care as a high-design beauty and self-care ritual while accommodating future flavours and SKUs.

The Brand Identity · Jun 9, 2026

Montreal-based studio Wedge rebranded New England English muffin company Stone&Skillet, centering the new identity around the skillet that inspired the brand’s name. The redesign introduces a bold color palette, a simplified skillet logo, and expressive photography by Paul Hempstead to strengthen shelf presence and unify the brand system. The result balances warmth, craft, and modernity while standing out in the bakery category.

· Jun 2, 2026

Design studio Wedge refreshed the Stone & Skillet brand to support its retail expansion. The new identity emphasizes the cast-iron skillet for distinctiveness and balances sophistication with approachability. The redesign aims to strengthen shelf presence and prepare the brand for future growth.

· Apr 30, 2026

The article announces the winners of the 2025 DIELINE Awards, one of the world’s largest packaging design competitions. Rollr by Mother Design won Best of Show for its sustainable refillable deodorant packaging, while Wedge and Nice People shared Studio of the Year honors. The piece highlights trends like sustainability, inclusivity, and innovative material use across global packaging design.

It's Nice That · Mar 23, 2026

It’s Nice That announces the April 2026 edition of Nicer Tuesdays in Los Angeles, featuring talks by Wedge Studio, Mindy Seu, Da’Shaunae Marisa, and Ben Sanders. The event will explore topics across branding, design, publishing, photography, and painting, offering insights into each creative’s process and recent projects. The evening will take place at The Vermont Hollywood on 14 April 2026.

BP&O · Mar 12, 2026

BP&O’s Emily Gosling reviews Wedge’s rebrand for Equip, a protein supplement company founded by Dr. Anthony Gustin. The new identity embraces a rustic, back-to-basics aesthetic that contrasts with the hyper-masculine, techy look common in the protein market. Using earthy tones, vintage-inspired typography, and subtle illustrations, Wedge positions Equip as a trustworthy, natural alternative in the wellness space.

The Brand Identity · Mar 4, 2026

Wedge rebranded Equip, a bovine protein and collagen company, drawing inspiration from vintage flour bags and butter packaging to create a nostalgic yet modern identity. The design balances heritage and clarity through a refined red, blue, and cream palette, a bold slab serif logo, and warm supporting typefaces. Illustrations by Aless MC add analogue charm while maintaining a contemporary edge, resulting in a cohesive brand system that has driven strong business performance.

· Mar 2, 2026

The article highlights Wedge’s rebrand of wellness brand Equip, introducing the concept of 'natural nostalgia' as a new design direction. It contrasts this approach with the typical clinical or overly trendy aesthetics common in the wellness sector. The piece positions Wedge’s work as a refreshing and thoughtful evolution in health branding.

BP&O · Jan 6, 2026

BP&O features Wedge’s rebrand of Cocofloss into Cocolab, a bold repositioning that reframes oral care as beauty care. The new identity combines confident typography, expressive color, and editorial-style photography to create a joyful, design-led brand system. The project expands the brand’s scope beyond floss into a broader 'Smile Care System' with a flexible, future-facing identity.

The Brand Identity · Nov 25, 2025

The Brand Identity features Wedge’s rebrand of Cocofloss into Cocolab, a joyful and design-forward oral care brand. The Montreal and LA-based studio developed a vibrant visual identity, packaging system, and positioning centered on pleasure and emotional engagement rather than clinical cues. The rebrand introduces a colourful, beauty-inspired system that redefines dental care as a lifestyle experience.

The Brand Identity · Nov 4, 2025

Wedge developed a new brand identity for GrowHappy, an allergen introduction brand founded by Stephanie Wibom. The project redefined the category through the concept of 'ImmunoNutrition,' combining scientific credibility with a warm, reassuring visual identity. Soft colors, botanical illustrations, and approachable design elements helped shift parental perception from fear to confidence.

· May 7, 2025

The Dieline announced the winners of its 2025 Awards, celebrating excellence in global packaging design. Mother Design’s work for Rollr won Best of Show, while Wedge and Nice People shared Studio of the Year honors. Established received the Editor’s Choice Award for its inclusive and accessible packaging for Tilt Beauty.

Creative Boom · May 7, 2025

Creative Boom features Montreal-based studio Wedge’s brand identity for Raazi Tea, a new tea company founded by Arjun Narayen. The identity centers on the concept of 'Slow the Now,' using Indian block printing, a deep red palette, and tactile, sustainable packaging to evoke ritual and mindfulness. The project blends cultural heritage with modern design sensibilities for an American audience.

Creative Boom · Apr 30, 2025

Creative Boom features Wedge’s rebrand of Canadian seafood supplier Diana’s, repositioning it from a chef-focused B2B brand to a consumer-facing identity. The new design celebrates the brand’s matriarchal roots with a warm, contemporary visual system featuring vivid blue tones, variable typography, and expressive illustration. The project blends heritage and modernity to make premium seafood accessible to everyday home cooks.

It's Nice That · Apr 14, 2025

Wedge has rebranded Canadian seafood company Diana’s Seafood with a new identity that blends heritage and modernity. The project uses contrasting typefaces Martin and Milano, a blue-heavy palette, and nostalgic illustrations by Bill Rebholz to reflect the brand’s legacy and freshness. The rebrand positions Diana’s as both traditional and forward-looking, appealing to a new generation of seafood lovers.

The Brand Identity · Mar 28, 2025

Montreal-based studio Wedge has rebranded Canadian seafood institution Diana’s Seafood, repositioning it as ‘The Mother of Seafood.’ The new identity draws from the brand’s heritage and authenticity, featuring a refreshed fish symbol, bold typography, and expressive illustrations by Bill Rebholz. The rebrand celebrates Diana’s legacy while modernizing its visual language for a broader consumer audience.

It's Nice That · Mar 4, 2025

It’s Nice That and WePresent have collaborated on a new report titled 'New Rules: Navigating design’s unfixed future', exploring how graphic designers can adapt to an uncertain industry landscape. The feature discusses challenges such as AI, shifting trends, and evolving roles, with insights from leading designers and studios. The report aims to provide practical guidance on research, trends, and career navigation for creatives.

The Brand Identity · Jan 29, 2025

The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five creative projects, including Wieden+Kennedy London’s global campaign for the ATP Tour, Our Friends’ identity for Basecamp Research, HUGMUN’s tactile packaging for Resibo, Dinamo’s ABC Otto typeface and accompanying book, and Wedge’s illustrated recipe collection STAFF MEAL. Each project showcases distinctive approaches to branding, typography, and storytelling across industries from sport to biotech and beauty.