Montreal-based studio Wedge created a vibrant, heritage-inspired identity for Californian food brand Brami, blending modern health-conscious values with the warmth of traditional Italian cuisine. The system features a custom wordmark, a mix of vintage-inspired typefaces, and a bright yellow palette that conveys optimism and authenticity. The design celebrates Brami’s playful and soulful approach to Italian food while ensuring strong shelf presence across product lines.
