Used by Wedge, Pentagram, Alter
Set for Brami, Chicken & Egg Films, Prospect
Cases set in Marr Sans, as credited by the studios in their own writeups.
The article showcases Galway-based studio PARSONS’ bold and dynamic brand identity for tech platform HERO, which connects consumers and brands through digital conversations. The identity uses abstract speech bubble forms, vibrant colors, and confident typography to express the brand’s personable and future-focused ethos. Motion by Studio Gummi and photography highlighting user interactions complete the energetic visual system.