Montreal-based studio Wedge created a vibrant, heritage-inspired identity for Californian food brand Brami, blending modern health-conscious values with the warmth of traditional Italian cuisine. The system features a custom wordmark, a mix of vintage-inspired typefaces, and a bright yellow palette that conveys optimism and authenticity. The design celebrates Brami’s playful and soulful approach to Italian food while ensuring strong shelf presence across product lines.
The article showcases Galway-based studio PARSONS’ bold and dynamic brand identity for tech platform HERO, which connects consumers and brands through digital conversations. The identity uses abstract speech bubble forms, vibrant colors, and confident typography to express the brand’s personable and future-focused ethos. Motion by Studio Gummi and photography highlighting user interactions complete the energetic visual system.