Commercial Type

BP&O · Aug 18, 2026

Perky Bros created a restrained visual and verbal identity for Southall, a 325-acre farm, hotel, spa and dining resort outside Franklin, Tennessee. The system combines a simple table-shaped logo, harvest-referencing diamonds, Arts and Crafts-influenced icons, customised Grifo S typography and Marr Sans, with tactile letterpress and laser-cut physical applications. Emily Gosling views the identity as appropriately quiet and permanent, designed to support rather than compete with Southall's land, food and hospitality experience.

BP&O · Jul 14, 2026

Pentagram New York, led by Matt Willey’s team, rebranded men’s telehealth company Rugiet following major revenue growth and an expanded treatment range. The identity uses intentionally phallic visual cues, an upward-arrow logo system, bespoke Rugiet Tall typography, and a high-contrast black, white, grey, and orange palette across packaging, campaigns, and a website created with Alright Studio.

The Brand Identity · Jun 16, 2026

Pentagram and Alright Studio collaborated on a comprehensive rebrand for men’s health platform Rugiet. Pentagram developed a vertically oriented identity and custom typeface, Rugiet Tall, while Alright Studio translated the system into a digital experience emphasizing clarity and trust. The new identity, anchored by Rugiet Orange and a stacked wordmark, reflects vitality, precision, and confidence.

It's Nice That · Oct 6, 2025

Collins has created the identity for Sun Day, a new global climate movement founded by Bill McKibben and Denis Hayes. The design features an incomplete sun logo that invites public participation, supported by a custom typeface developed with Commercial Type and a digital platform built by garden3d. The project emphasizes collective action and the healing power of solar energy through a flexible, community-driven identity system.

Creative Boom · Jul 2, 2025

Creative Boom’s feature explores how Fieldwork Facility designed the wayfinding and interpretation system for the V&A East Storehouse in London. The Hackney-based studio reimagined the museum experience as an 'operating system for culture,' emphasizing accessibility, modularity, and sustainability. The project integrates custom typography, recycled materials, and interactive visitor touchpoints to create a flexible, inclusive environment.

Creative Boom · Mar 10, 2025

Creative Boom reports that Commercial Type, the acclaimed type foundry behind work for brands like The Guardian and Puma, has launched a new branding studio called Commercial Type Studio. Founded by Christian Schwartz and Paul Barnes with creative director Dino Sanchez, the studio aims to build brand identities rooted in typography. The article explores their philosophy, early projects, and how a type-first approach sets them apart from traditional agencies.

Creative Boom · Jan 15, 2025

Creative Boom reports on Commercial Type’s new book, 'Double Acts in Pop', a 272-page visual journal combining music and typography. Designed by Chris Wu and written by Molly Lambert, the book showcases the foundry’s entire type library while exploring famous musical duos. The project emphasizes tactile print design and the narrative potential of type specimens.

Creative Boom · Jan 15, 2025

Commercial Type has released 'Double Acts in Pop', a 272-page visual journal that doubles as a type specimen and a celebration of musical duos. Designed by Chris Wu of Wkshps and written by Molly Lambert, the book showcases the foundry’s entire library of typefaces. Edited by Caren Litherland and printed in Florence, the project highlights the tactile appeal of print in an increasingly digital world.

Creative Boom · Jan 13, 2025

Creative Boom’s January 2025 roundup by Tom May highlights seven new typefaces from international foundries and designers. The selection spans from the Art Deco-inspired SLTF Bergamot Grotesk to the culturally significant Munegascu, showcasing innovation, heritage, and stylistic diversity in contemporary typography. Each featured release demonstrates how type design continues to evolve across aesthetic and cultural dimensions.

It's Nice That · Jan 6, 2025

Commercial Type’s new publication, *Double Acts in Pop*, merges a type specimen with a survey of pop music’s most iconic duos. Designed by Chris Wu of Wkshps and edited by Caren Litherland, the book features writing by Molly Lambert and reflects on the evolution of type specimen culture in the digital age. The project highlights Commercial Type’s catalogue while celebrating the creative synergy of musical partnerships.

It's Nice That · Nov 28, 2024

Commercial Type has reintroduced the iconic 1970s L’eggs logotype originally designed by Herb Lubalin Associates. Working with Family Office, Cobbco, and Pentagram under the creative direction of Cami Téllez, the team refined the classic mark for a digital-first era while preserving its distinctive character. The project honors the brand’s design heritage through careful typographic adjustments and faithful redrawing.

Creative Boom · Oct 17, 2024

Creative Boom’s 2025 font roundup highlights 50 typefaces expected to shape the year’s visual landscape. The article, written by Katy Cowan, gathers community input to showcase a mix of reimagined classics and innovative new designs, reflecting trends like elegant serifs, expressive sans serifs, and versatile variable fonts. It features work from notable designers and foundries including Fred Smeijers, Margot Lévêque, Pangram Pangram, and Oh No Type Co.

The Brand Identity · Jan 16, 2024

The Collected Works created a cross-channel campaign system for the 50th anniversary of The North Face parka, spanning motion content, digital and in-store assets, and a limited-edition zine. Drawing on vintage The North Face catalogues, the work combines historic visual references with contemporary typography tailored to the campaign's featured athletes, activist and stylist.

The Brand Identity · Jun 1, 2023

This roundup presents seven fashion and clothing identities designed to help brands remain distinctive in a fast-moving digital fashion landscape. Featured work spans heritage-led refreshes, bespoke typography, minimalist systems, packaging, web design and gender-neutral visual languages for brands including Saint Sass, Banana Republic, Playboy, Aclima and MEGA SUEN.

The Brand Identity · Feb 8, 2023

This edition of The Edit highlights five identity projects across pizza, architecture visualisation, cocktail delivery, vegan skincare and jewellery. The selected work ranges from Antonio Golia’s deliberately imperfect, pop-art pizza branding to minimalist, type-led cosmetics packaging and Kinetic’s gradient-rich identity for Curious Creatures.

The Brand Identity · May 26, 2022

Happening Studio developed a fluid and responsive brand identity for the Museum of Contemporary Art San Diego, inspired by the museum’s architecture and environment. The rebrand uses adaptable typography and a dynamic colour palette reflecting the city and beach surroundings. The design emphasizes inclusivity, flexibility, and a strong connection to San Diego’s cultural landscape.

The Brand Identity · Feb 15, 2022

Barcelona-based Codea Studio created an identity for Guaret, a Mallorca-based yoga and nutrition destination, centred on a consciously reborn and organic visual language. The design pairs a crude custom wordmark inspired by Joan Miró's strokes with Commercial Type's Atlas Grotesk, supported by a sandy, black-led palette referencing Mallorca's landscapes, beaches and architecture.