Fizuy Lub
Design work for Fizuy Lub, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Nov 2026
- Typography 1
Design cases by studio
Commercial Type (1)
- Fizuy Lub, a brand hallucinated by AI
- A speculative branding project for a fictional fizzy drink, made with Richard Turley's studio Food as part of an It's Nice That takeover in August 2022. A text generator produced the phrase 'Fizzy Love,' which an image generator then misrendered as 'Fizuy' and 'Lub,' becoming the brand name. Commercial Type designers Christian and Greg sorted 150 AI-generated images into moodboard sets, sketched six directions, and sent the chosen logo alongside further AI-generated imagery to 3D artist Jae Yeon Kim for final artwork.
