Rugiet Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Rugiet projects in press coverage.
News & interviews
- Alright Studio Focuses on Craft and Lasting Design at POV Budapest
The Brand Identity · Sep 4, 2026 · Interview
In advance of POV Budapest 2026, Alright Studio partners Spencer Joynt and Garrett DeRossett discuss the Brooklyn studio's shift toward a smaller, craft-focused core team and more holistic design practice. They explain their collaborative early-project process, reflect on building Rugiet's e-commerce relaunch alongside Pentagram, and argue that identities and systems should be designed to evolve after handoff.
- Disaster Illustrations Reveal Our Fascination With Tragedy
BP&O · Jul 14, 2026
Pentagram New York, led by Matt Willey’s team, rebranded men’s telehealth company Rugiet following major revenue growth and an expanded treatment range. The identity uses intentionally phallic visual cues, an upward-arrow logo system, bespoke Rugiet Tall typography, and a high-contrast black, white, grey, and orange palette across packaging, campaigns, and a website created with Alright Studio.
- Pentagram, Alright Studio Rebrand Men’s Health Platform Rugiet
The Brand Identity · Jun 16, 2026
Pentagram and Alright Studio collaborated on a comprehensive rebrand for men’s health platform Rugiet. Pentagram developed a vertically oriented identity and custom typeface, Rugiet Tall, while Alright Studio translated the system into a digital experience emphasizing clarity and trust. The new identity, anchored by Rugiet Orange and a stacked wordmark, reflects vitality, precision, and confidence.