Matt Willey
Designer · Type Designer · Partner · Creative Director
10 articles · May 2020 — Dec 2025
Quotes
“Hugh's work always feels so effortless to me; sophisticated and timeless, and intelligent and beautiful.”
Articles & interviews
- New Logo & Branding for Super Peach by Pentagram
BP&O · Dec 16, 2025
Pentagram’s New York team led by Matt Willey created a flexible, contrast-driven brand identity for Momofuku’s new Los Angeles restaurant, Super Peach. The design features hand-drawn wordmarks by illustrator Pol Montserrat, a restrained black-and-white palette, and expressive brushstroke illustrations. The result is a lively, intentionally imperfect system that balances restraint with energy and personality.
- Hugh Miller Joins Pentagram, Emphasizes Subtlety in Design
It's Nice That · Sep 3, 2025
The article profiles Hugh Miller as he joins Pentagram London as a new partner. It explores his design philosophy, career path through studios like Bond and Spin, and his belief in subtle, craft-driven design. Fellow designers praise his typographic sensitivity and thoughtful approach to both corporate and cultural projects.
- Hugh Miller Appointed as Pentagram London Partner
Creative Boom · Sep 2, 2025
Creative Boom reports that Hugh Miller has joined Pentagram London as a new partner. With a career spanning Ford, Microsoft, BOND, and Spin, Miller is known for his typographic precision and cross-sector design expertise. The move coincides with Pentagram London’s relocation to a new Islington studio, marking a new chapter for both Miller and the firm.
- Matt Willey's Helions Brand Emphasizes Tone Over Concept
It's Nice That · May 8, 2025
Pentagram partner Matt Willey and designer Jonny Sikov have created the brand identity for Helions, a new publishing house founded by photographer Jack Davison. The identity draws from Davison’s atmospheric photographic style, focusing on tone and restraint rather than a singular concept. Featuring a red-and-black palette and an angular wordmark, the brand balances boldness with tenderness to complement Helions’ creative vision.
- New Logo for Helions by Pentagram
BP&O · Apr 1, 2025
BP&O features Pentagram’s brand identity for Helions, a new photography-focused publishing house founded by photographer Jack Davison. Designed by Matt Willey with Jonny Sikov, the identity uses a custom wordmark inspired by light refractions and Davison’s photographic style. The project extends to the design of Helions’ first publications, blending tactile materials, custom typography, and a restrained color palette to reflect the brand’s experimental and collaborative ethos.
- "Rethink Combines Gourmet Mushrooms and Motorsports in Unique Branding"
The Brand Identity · Jan 15, 2025
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five new design projects, including Rethink’s motorsport-inspired identity for gourmet mushroom brand Full Pin, HAL Typefaces’ new release HAL Magic, and branding for Spitfire Cheese and Sundry by Callin Mackintosh. It also covers Alex Hunting Studio’s launch of the art journal Footnote and Pentagram’s bold identity for photographer Jack Davison’s publishing house Helions.
RETHINKHAL TypefacesCallin MackintoshFull PinSpitfire Cheese and Sundrybranding - Chantal Jahchan’s collages draw inspiration from Wikipedia rabbit holes
It's Nice That · Nov 7, 2024
The article profiles designer Chantal Jahchan and her intricate editorial collage work for major publications like The New York Times and The Atlantic. It explores her research-heavy process, often sparked by 'Wikipedia rabbit holes', and her transition from Pentagram to freelance editorial design. Jahchan’s collages blend archival imagery and conceptual depth to visually interpret complex stories.
- Forth + Back design SPIRAL, a publication exploring the expansive culture of American football
The Brand Identity · Feb 1, 2021
The Brand Identity features Forth + Back’s design for SPIRAL, an annual publication founded by Shawn Ghassemitari that explores the culture surrounding American football. The Los Angeles studio created the magazine’s identity, editorial layout, and promotional materials, using bold typography and a vivid orange accent to reflect the sport’s energy. The first issue, themed 'Tribalism,' includes illustrations by Nathan Bell and a mix of typefaces from Matt Willey, Radim Pesko, Karl Nawrot, and Pangram Pangram Foundry.
Forth + BackSPIRALeditorial - Max Friedman and Jamil McGinnis’ ‘Things You Know’ celebrates how no two stories are the same
The Brand Identity · Aug 11, 2020
The article profiles 'Things You Know,' a self-published book by designer Max Friedman and filmmaker Jamil McGinnis documenting the Crown Heights neighborhood of Brooklyn. The 250-page publication combines photography, interviews, and design experimentation to reflect the diversity and individuality of the community. Designed with numerous typefaces and printed in Lithuania, the project donates profits to local non-profits and school photography programs.
editorial - Fedrigoni and Álvaro López launch collaborative poster initiative 19vs19 to support the NHS
The Brand Identity · May 19, 2020
Fedrigoni and designer Álvaro López launched 19vs19, a collaborative poster initiative featuring 19 international designers creating 'STAY HOME'-themed posters to support the NHS during the COVID-19 pandemic. Printed on Fedrigoni papers by Push Print, the limited-edition posters were sold to raise funds for NHS Charities Together, with an exhibition planned at Fedrigoni’s London studio.
FedrigoniPush PrintNHS Charities Togetherprint