Emily Gosling
Author · Other
50 articles · Sep 2025 — Apr 2026
Quotes
“The wordmark and the vast majority of the rest of the brand’s type is set in a custom typeface called quip Sans.”
“It’s just so goofy and playful and knowingly a bit silly, yet still manages to present a cohesive and confident brand within a perfectly unified system.”
“The new look, however, is super skilful; it’s totally contemporary yet heavily leaning on vintage tropes, and – just like harissa paste, Tunisia, and Brazil – absolutely radiates heat in the best possible way.”
“There’s no doubt that this is a convenience store identity unlike any other: it’s absolutely, wholeheartedly bold and unapologetic.”
“It really comes to life in motion, such as on the horizontal ticker-tape style text that moves along the screen on the Storrd website.”
“The identity for Eat Dirt does all that and more, and so safe to say, I love it.”
“If it wasn’t already abundantly clear, I love this project – it does everything it needs to do, and it does it really, really well.”
“It’s just a shame that it relies so heavily on swathes and swathes of copy to communicate things like the drink’s prebiotic qualities: the sheer amount of stuff on every can means that anything that’s good immediately gets a bit lost.”
“Premium and cute need not be mutually exclusive.”
“It’s great to see something that veers in the other direction, yet still looks slick and trustworthy.”
Articles & interviews
- Where fallow deer roam
BP&O · Apr 9, 2026
BP&O’s Emily Gosling reviews SMLXL’s branding and packaging design for D’Arbequina, a limited-edition olive oil produced in Catalonia. The identity uses motion-sensor photography of deer roaming the olive groves to create unique, monochrome labels for each bottle. The project embraces minimal human intervention, black and silver aesthetics, and a conceptual approach that merges nature, data, and design.
SMLXLD’ArbequinaEls Batallososbranding - Free your mouth
BP&O · Apr 7, 2026
BP&O’s Emily Gosling reviews Center’s rebrand of oral care brand quip, marking ten years since its launch. The Brooklyn-based studio created a new identity system featuring a custom typeface, quip Sans, developed with Burn Type, alongside a fresh color palette and packaging updates. The redesign aims to modernize quip’s image and better reflect its expanded product ecosystem.
- Pink! pink! everywhere!
BP&O · Apr 2, 2026
BP&O features Earthling Studio’s rebrand for wine company Nice, emphasizing a bold yet refined identity that retains its signature pink while introducing new colors and typography. The project spans strategy, packaging, and tone of voice, positioning Nice as a confident, modern wine brand. Emily Gosling praises the design’s balance of fun and sophistication, aligning with Nice’s millennial audience.
Earthling StudioNicebranding - New Branding for Yes! Apples by Blurr Bureau
BP&O · Mar 31, 2026
BP&O features Blurr Bureau’s new brand identity for Yes! Apples, a collective of New York orchards. The project reimagines apple branding with a witty, nostalgic visual system inspired by fruit stickers, New York iconography, and playful typography. The result is a confident, joyful identity that revitalizes a traditional product category.
Blurr BureauYes! Applesbranding - New Branding for Caffè Nazionale by Studio Mut
BP&O · Mar 26, 2026
BP&O features Studio Mut’s brand identity for Caffè Nazionale, a historic café in Arzignano, Italy, reopened as part of a local revitalisation project. The identity draws from vernacular Italian signage and dialect, using a custom handwritten typeface by Stefan Marx and Dinamo alongside Helvetica Neue. With a minimal black, white, and red palette and a griffin mascot, the design balances local authenticity and contemporary sophistication.
- LAB Institute of Design and Fine Arts by Bond
BP&O · Mar 24, 2026
BP&O features Bond’s bold new identity for LAB Institute of Design and Fine Arts in Finland. The rebrand introduces a dynamic, shape-shifting wordmark and custom typeface that embody the school’s philosophy of reform and transformation. The identity invites student participation through a digital tool that allows them to reshape the brand’s letterforms, supported by a minimal color palette and strong motion design.
BondLAB Institute of Design and Fine ArtsLAB University of Applied Sciencesbranding - Feel the heat
BP&O · Mar 19, 2026
BP&O’s Emily Gosling reviews the new visual identity for Brazilian-Tunisian textile brand Fouta Harissa, designed by Sometimes Always. The rebrand draws on vintage Arab cassette aesthetics and a fiery color palette to evoke warmth, craftsmanship, and cultural fusion between Tunisia and Brazil. Collaborations with designers Renata Sá, Solenn Robic, and photographer Hick Duarte contribute to a cohesive, editorially styled identity.
Sometimes AlwaysFouta Harissabranding - Diggin' it
BP&O · Mar 17, 2026
BP&O features Saint-Urbain’s brand identity for Digs, a US-based dogcare company offering daycare, grooming, and training services. The New York agency developed the brand from the ground up, including naming, strategy, and visual identity. The design balances warmth and professionalism through a clever dog-nose logo, vibrant yet restrained color palette, and retro-leaning illustrations.
Saint-UrbainDigsbranding - Equipped for Life
BP&O · Mar 12, 2026
BP&O’s Emily Gosling reviews Wedge’s rebrand for Equip, a protein supplement company founded by Dr. Anthony Gustin. The new identity embraces a rustic, back-to-basics aesthetic that contrasts with the hyper-masculine, techy look common in the protein market. Using earthy tones, vintage-inspired typography, and subtle illustrations, Wedge positions Equip as a trustworthy, natural alternative in the wellness space.
- New Branding for Chateau Engalin by Pentagram
BP&O · Mar 10, 2026
BP&O’s Emily Gosling reviews Pentagram London’s new brand identity for Chateau Engalin, a French wedding and hospitality venue founded by chef Marwan Badran. The identity, led by Samar Maakaroun, uses a custom fluid wordmark and a food-inspired color palette to reflect the chateau’s dual nature of refinement and exuberance. The design balances tradition with expressive modernity, uniting the venue’s culinary and artistic ethos.
- Gaming Goes Goblin-mode
BP&O · Mar 5, 2026
BP&O’s Emily Gosling reviews Koto’s rebrand for Marblex, a blockchain gaming platform founded by Netmarble. The new identity centers on a mischievous goblin mascot named Goby, using neon green and playful typography to inject fun and personality into the Web3 gaming space. The project reframes Marblex from a technical platform to an imaginative gaming ecosystem.
- Mix and Match
BP&O · Mar 3, 2026
BP&O’s Emily Gosling reviews andstudio’s brand identity for Mostai, a new padel club in Vilnius, Lithuania. The identity uses dual wordmarks, warm Mediterranean-inspired colors, and nostalgic illustrations to reflect the sport’s social and leisure-driven roots. The project balances dynamic energy with inclusivity and community focus, extending across signage, merchandise, and interiors.
andstudioMostai Padel Clubbranding - Dating Apps Go Full Cerca
BP&O · Feb 26, 2026
BP&O’s Emily Gosling reviews Saint-Urbain’s branding for the dating app Cerca, which connects users through mutual contacts. The New York studio developed the app’s identity, strategy, and design, using bold typography, textured illustrations, and a confident tone to convey trust and humanity. The result positions Cerca as a lifestyle brand that bridges digital and physical spaces with a refined yet playful aesthetic.
Saint-UrbainCercabranding - HotDog by SMLXL
BP&O · Feb 24, 2026
BP&O features SMLXL’s branding for HotDog, a petcare brand that blends humor, fashion editorial aesthetics, and meme culture. The identity uses Founders Grotesk, witty illustration, and a clever black-and-white logo depicting two dogs to create a playful yet sophisticated visual world. The project demonstrates how to balance fun and beauty in branding without pretension.
SMLXLHotDogbranding - Yes we Makan
BP&O · Feb 19, 2026
BP&O’s Emily Gosling reviews Foreign Policy’s branding for Makan, a Singaporean restaurant in Mexico City founded by Mario Malváez and Maryann Yong. The identity fuses Singaporean and Mexican cultural cues through expressive illustration, a bold color palette, and an eclectic mix of typefaces. The result is a maximal yet thoughtful design that avoids clichés and celebrates vernacular influences.
Foreign PolicyMakanbranding - Storrd by Among Equals
BP&O · Feb 17, 2026
BP&O features Among Equals’ brand identity for Storrd, a new London-based convenience store concept that aims to elevate the category with a bold, minimalist design. The identity uses a striking ultraviolet purple and black palette, Trade Gothic Next typography, and playful touches like the Receipt typeface to balance sophistication with everyday practicality.
Among EqualsStorrdbranding - 3TEMP by Studio NARI
BP&O · Feb 12, 2026
BP&O’s feature by Emily Gosling explores Studio NARI’s rebrand for Swedish coffee equipment manufacturer 3TEMP. The London studio developed a comprehensive identity system around an existing logo, balancing technical precision with tactile, human-centered design. The result reframes 3TEMP from a purely functional brand into one that celebrates brewing as a cultural and expressive act.
Studio NARI3TEMPbranding - Kanal by Base Design
BP&O · Feb 10, 2026
Base Design’s Brussels studio created a dynamic and flexible brand identity for Kanal, a new museum of modern and contemporary art and architecture opening in Brussels. The identity uses a custom variable typeface, Kanal Edge, and an open duotone colour system to reflect the institution’s evolving, participatory ethos. The project balances experimental, zine-like energy with a robust strategic framework that unifies its many cultural strands.
- Eat Dirt by Cachete Jack and Marta Veludo Studio
BP&O · Feb 5, 2026
BP&O features the branding and packaging for Eat Dirt, a new eco-friendly detergent brand designed by Marta Veludo Studio in collaboration with illustration duo Cachete Jack. The identity combines playful illustration, bold typography, and vibrant colors to reimagine the cleaning product category. The article praises the project’s creativity, structural design, and strong art direction.
Marta Veludo StudioCachete JackFranklyfluentEat Dirtbranding - Xochi by Kinoto Studio
BP&O · Feb 3, 2026
BP&O’s Emily Gosling reviews Kinoto Studio’s branding and packaging for Xochi, a prebiotic agave soda inspired by Mexican culture. The identity uses vibrant colors, layered patterns, and multiple typefaces from Vocal Type and others to evoke festive street aesthetics. While the concept and typography are praised, the article criticizes the lack of cohesion and visual hierarchy across variants.
Kinoto StudioEssence Creative StudioCaveatXochibranding - Fello by Bold Scandinavia
BP&O · Jan 29, 2026
BP&O’s Emily Gosling reviews Bold Scandinavia’s brand refresh for Swedish mobile carrier Fello. The new identity introduces a playful mascot, a custom typeface, and a bold yet minimal color palette to bring warmth and personality to the telecom sector. The project balances Scandinavian simplicity with characterful design, standing out in a typically conservative industry.
- Kunsthalle Basel by Porto Rocha
BP&O · Jan 27, 2026
BP&O’s feature by Emily Gosling explores Porto Rocha’s rebrand for Kunsthalle Basel, developed under new director Mohamed Almusibli. The identity centers on a flexible KB monogram, custom typography, and a dynamic system that balances institutional gravitas with openness and experimentation. The project includes motion design, a new website, and a variable color system reflecting the museum’s evolving curatorial approach.
- Atlético Dallas by Moniker and ModestWorks
BP&O · Jan 22, 2026
BP&O’s Emily Gosling reviews Moniker and ModestWorks’ brand identity for Atlético Dallas, a new professional soccer club launching in 2027. The design draws on Dallas folklore, using a wolf and snake motif to symbolize courage and precision, and combines heraldic illustration with a minimal modern system. The result is a timeless yet contemporary identity that connects deeply with the city’s culture and ambitions.
- Evil Ray by Seachange
BP&O · Jan 20, 2026
BP&O features Seachange’s branding for Evil Ray, an Australian sunscreen brand created by Pembleton. The design departs from traditional suncare aesthetics with Tarot-inspired illustrations by Reg Mombassa, bold purple and yellow colorways, and UV-reactive labels. The project showcases Seachange’s innovative approach to structural packaging and brand storytelling.
- The Huntington by Base Design
BP&O · Jan 15, 2026
Base Design created a new brand identity for The Huntington, a century-old cultural institution in Southern California. The rebrand simplifies its name and visual system, introducing a refined 'H' monogram, typographic pairing of Moulin and Messina Sans, and a flexible color palette inspired by pigment and plant life. The project aims to unify the institution’s diverse offerings under a cohesive, contemporary identity while maintaining its heritage character.
- So Energy by Studio Blackburn
BP&O · Jan 13, 2026
BP&O’s Emily Gosling reviews Studio Blackburn’s refreshed brand identity and campaign for So Energy, a UK renewable energy provider. The new identity centers on the concept ‘Live Life Energised’, using a stripped-back palette of black, white, and Electric Yellow, bold Founders Grotesk typography, and functional yet playful illustrations. The work aims to make renewable energy relatable and visually distinctive in a crowded market.
Studio BlackburnSo Energybranding - Yoshi by Saint-Urbain
BP&O · Jan 8, 2026
BP&O features Saint-Urbain’s brand identity for Yoshi, the first premium matcha liqueur. The project blends ritual and nightlife influences through hand-drawn typography, a swirl motif inspired by the matcha whisk, and a bold green packaging system. Writer Emily Gosling praises the design as a standout example of contemporary branding that feels both fresh and timeless.
- New Branding & Packaging for Cocolab by Wedge
BP&O · Jan 6, 2026
BP&O features Wedge’s rebrand of Cocofloss into Cocolab, a bold repositioning that reframes oral care as beauty care. The new identity combines confident typography, expressive color, and editorial-style photography to create a joyful, design-led brand system. The project expands the brand’s scope beyond floss into a broader 'Smile Care System' with a flexible, future-facing identity.
- 4P’s by Base Saigon
BP&O · Dec 18, 2025
BP&O’s Emily Gosling reviews Base Design Saigon’s rebrand of Pizza 4P’s into 4P’s, a hospitality brand expanding across Asia. The identity introduces a new philosophy-driven positioning, ‘Platforms for Peace,’ along with refined typography, a blue-and-white palette, and a burrata mascot named BUU. While praising the visual design and type choices, Gosling critiques the confusing name and inconsistent apostrophe use.
- New Logo & Branding for Super Peach by Pentagram
BP&O · Dec 16, 2025
Pentagram’s New York team led by Matt Willey created a flexible, contrast-driven brand identity for Momofuku’s new Los Angeles restaurant, Super Peach. The design features hand-drawn wordmarks by illustrator Pol Montserrat, a restrained black-and-white palette, and expressive brushstroke illustrations. The result is a lively, intentionally imperfect system that balances restraint with energy and personality.
- Luciano Castelli on restlessness, ritual and why he 'can't stop' making art
Creative Boom · Dec 16, 2025 · Interview
Creative Boom interviews Swiss artist Luciano Castelli about his five-decade career spanning painting, performance, music, and photography. The discussion centers on his new exhibition 'Whispers of Japan' at Kulturstiftung Basel H. Geiger, exploring his fascination with Japanese culture, Butoh, and self-portraiture. Castelli reflects on his restless creativity, collaborations with Salomé, and his role in the 1980s Junge Wilde movement.
Kulturstiftung Basel H. Geiger (KBH.G)art - Hotel Park Ave NYC by Colt
BP&O · Dec 11, 2025
BP&O’s feature by Emily Gosling explores Colt’s rebrand of the former Mondrian Park Avenue into Hotel Park Ave NYC for Lore Group. The London-based studio developed a refined yet confident identity centered on a sculptural monogram, a limited four-color palette, and a typographic system pairing Albertus and Univers. The result is a sophisticated, design-led hospitality brand that balances heritage and modernity without resorting to clichés.
- MAG by LG2
BP&O · Dec 10, 2025
BP&O features LG2’s rebrand of Quebec-based condiment brand MAG, known for its innovative silica aerogel label technology. The new identity centers on a bold, mayo-inspired wordmark, vibrant color system, and editorial-style art direction that balances retro charm with modern simplicity. The project showcases LG2’s ability to create a cohesive, scalable brand system across packaging and digital applications.
LG2MAGbranding - Blueberry by Studio NARI
BP&O · Dec 4, 2025
BP&O features Studio NARI’s rebrand for digital fashion leader House of Blueberry, aimed at Gen Alpha and Gen Z audiences. The new identity introduces a vivid purple palette, animated wordmark, and expressive avatars to bridge gaming, social, and real-world spaces. The project reflects NARI’s strategic framework ‘Dare to Be’, emphasizing limitless expression and digital fluidity.
Studio NARISb8 StudioHouse of Blueberrybranding - Eternal Research by Cotton
BP&O · Dec 3, 2025
BP&O features Cotton’s brand identity for Eternal Research, a Los Angeles-based music technology company founded by Alexandra Fierra. The identity fuses Victorian ornamentation with generative, audioreactive design to reflect the brand’s experimental instruments like the Demon Box. The project showcases an elaborate typographic system and richly gothic art direction that challenges the minimalist norms of the synth industry.
CottonMCKLTypeTypeEternal Researchbranding - Bugg by Seachange
BP&O · Nov 25, 2025
BP&O features Seachange’s brand identity for Bugg, a new gardening brand from New Zealand positioned as a playful yet premium sibling to Gubba. The identity blends witty editorial photography, earthy yet vibrant colors, and tactile packaging details to reimagine gardening as a lifestyle marked by taste and eccentricity. The project showcases Seachange’s skill in balancing refinement with humor and craft.
- Ninety Years of Penguin: How typography built a publishing icon
Creative Boom · Nov 24, 2025 · Interview
Creative Boom’s feature by Emily Gosling marks Penguin’s 90th anniversary by exploring how typography shaped its identity. Through insights from Monotype creative director Charles Nix, the article traces Penguin’s evolution from Jan Tschichold’s modernist rigor to its digital-era adaptability. It highlights how consistent typographic systems built a brand synonymous with clarity, accessibility, and cultural influence.
MonotypePenguineditorial - Branding for Butter Baby by Universal Favourite
BP&O · Nov 20, 2025
BP&O’s Emily Gosling reviews Universal Favourite’s branding for Butter Baby, a Jakarta-based dessert store built around a whimsical butter-alien mascot. The studio developed a full verbal and visual identity, including character design, packaging, motion, and interiors, using a bright yellow palette and playful typography. The article praises the project’s originality and conviction in creating a character-driven brand world.
- Mutt by Brands & People
BP&O · Nov 18, 2025
BP&O features Brands & People’s rebrand of Mexican petcare brand Mutt, repositioning it as a modern pet wellness brand. The new identity uses playful typography, soft wellness-inspired colors, and clean photography to balance sophistication with warmth. The result elevates Mutt from a small artisanal brand to one ready for mass retail while maintaining emotional resonance with pet owners.
Brands & PeopleMuttbranding - Olive + Gourmando by Caserne
BP&O · Nov 13, 2025
BP&O features Caserne’s refreshed identity for Montréal bakery Olive + Gourmando, created to support its expansion while maintaining its artisanal warmth. The flexible wordmark, earthy palette, and tactile materials convey a sense of charm and authenticity, complemented by playful digital details and understated illustrations. The result is a cohesive, tasteful brand that balances warmth with modernity.
- Cob by Saint Urbain
BP&O · Nov 11, 2025
BP&O’s Emily Gosling reviews Saint Urbain’s branding and packaging for Cob Foods, a corn-free snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The identity features a bold retro wordmark, nostalgic color palette, and typefaces Subtil Grotesk, Obviously, and GT Standard. Despite some critique of the 'clean eating' rhetoric, the design is praised for its joyful, confident, and iconic execution.
- Current State by Werner Design Werks
BP&O · Nov 6, 2025
BP&O’s Emily Gosling reviews Werner Design Werks’ branding for skincare brand Current State, founded by sisters Emily and Lanie Parr. The identity embraces a vibrant multicolour palette and clean typography using LL Circular, standing out in a beauty market dominated by minimalism. While praising its boldness and shelf presence, Gosling questions the clarity of the color system’s link to product features.
- Post Post Hotel by Studio Bruch
BP&O · Nov 4, 2025
BP&O features Studio Bruch’s rebrand of Post Post Hotel in Bad Hofgastein, Austria. The identity blends heritage and modernity through a custom serif typeface, BR-Post, and a warm, minimal visual system. The project includes tactile printed materials, playful illustrations by Daniel Triendl, and a refined color palette that reflects the hotel’s long history and contemporary positioning.
Studio BruchPost Post Hotelbranding - Project Send by Foreign Policy
BP&O · Oct 30, 2025
BP&O features Foreign Policy’s brand identity for Singapore climbing gym Project Send. The design uses kinetic and variable typography to express flexibility, community, and the iterative nature of climbing. With typefaces KTF Rublena and Inter, and a vibrant yet balanced color palette, the identity translates the physical and mental aspects of climbing into a dynamic visual system.
Foreign PolicyProject Sendbranding - Logo & Branding for Double Diamond by Alec Tear
BP&O · Oct 28, 2025
BP&O’s feature by Emily Gosling explores Alec Tear’s rebrand of the historic beer Double Diamond, relaunched by Kirkstall Brewery. The identity revives archival assets like the slanted lettering, yellow-orange palette, and the ‘Little Man’ mascot, while introducing a bespoke typeface, DD Boldd, by Polytype. The project balances nostalgia with modern clarity, using minimal elements to create a bold, confident brand system.
Alec TearPolytypeDouble DiamondKirkstall Brewerybranding - New Logo & Branding for Norrin by Bond
BP&O · Oct 23, 2025
BP&O features Bond’s new brand identity for Finnish tech consultancy Norrin, formed from the merger of Cloud1, Devisioona, and Smartbi. The rebrand emphasizes Nordic clarity and technical precision through minimal design, muted colors, and refined typography using Adelia and Camera Plain. While the reviewer praises the typographic system and motion work, they find the overall aesthetic somewhat cold and unexciting.
BondhumanrobotsoulNorrinbranding - New Branding for Philadelphia Art Museum by Gretel
BP&O · Oct 21, 2025
BP&O’s Emily Gosling reviews Gretel’s new identity for the Philadelphia Museum of Art, which reimagines institutional branding through a multi-typeface system and city-inspired design language. The project includes a custom typeface, Fairmount Serif, developed with Ryan Bugden, and revives the museum’s historic Griffin emblem. The rebrand positions the museum as open, inclusive, and deeply connected to Philadelphia’s cultural fabric.
- New Logo & Branding for Forest Carbon by Design Bridge
BP&O · Oct 16, 2025
BP&O features Design Bridge and Partners Singapore’s new brand identity for Forest Carbon, an environmental restoration company operating across Southeast Asia. The identity draws on bioacoustics, translating forest sounds into visual Chladni patterns to create a dynamic, sensorial system. The work combines scientific precision with emotional resonance through typography, color, and motion, positioning Forest Carbon as both research-driven and human-centered.
Design Bridge and Partners SingaporeForest Carbonbranding - Branding for Fhirst by Mother Design
BP&O · Oct 14, 2025
BP&O’s feature by Emily Gosling explores Mother Design’s exuberant rebrand for probiotic soda Fhirst. The identity embraces a maximalist Y2K-inspired aesthetic, combining multiple retro typefaces, bright gradients, and playful illustrations to differentiate the brand in a crowded health beverage market. The project balances joyful chaos with functional clarity, supported by motion design and a bold color system.
- IAAC by Mucho
BP&O · Sep 25, 2025
BP&O’s feature by Emily Gosling reviews Mucho’s rebrand for the Institute for Advanced Architecture of Catalonia (IAAC). The new identity, developed with Fil Studio and Metódica, uses a generative system, modular visuals, and sound design to reflect IAAC’s experimental ethos. While praised for its flexibility and conceptual strength, the article critiques the wordmark’s visual execution.