Emily Gosling
Author · Other · Writer
In their own words
Like, so retro, but so the future.
The wordmark and the vast majority of the rest of the brand’s type is set in a custom typeface called quip Sans.
It’s just so goofy and playful and knowingly a bit silly, yet still manages to present a cohesive and confident brand within a perfectly unified system.
The new look, however, is super skilful; it’s totally contemporary yet heavily leaning on vintage tropes, and – just like harissa paste, Tunisia, and Brazil – absolutely radiates heat in the best possible way.
There’s no doubt that this is a convenience store identity unlike any other: it’s absolutely, wholeheartedly bold and unapologetic.
It really comes to life in motion, such as on the horizontal ticker-tape style text that moves along the screen on the Storrd website.
The identity for Eat Dirt does all that and more, and so safe to say, I love it.
If it wasn’t already abundantly clear, I love this project – it does everything it needs to do, and it does it really, really well.
It’s just a shame that it relies so heavily on swathes and swathes of copy to communicate things like the drink’s prebiotic qualities: the sheer amount of stuff on every can means that anything that’s good immediately gets a bit lost.
Premium and cute need not be mutually exclusive.
Articles & interviews
- OlssønBarbieri redefines Theaterbaren formality with melodramatic new identity
BP&O’s Emily Gosling reviews OlssønBarbieri’s brand identity for Theaterbaren, a new bar within Oslo’s Nationaltheatret. The identity blends theatrical melodrama with contemporary playfulness through custom typography, expressive illustration by Manon Cezaro, and a palette inspired by the theatre’s interiors. The result celebrates formality and spectacle while remaining accessible and vibrant.
- Christopher Doyle & Co. Refreshes Mecca Coffee Brand for 20th Anniversary
Christopher Doyle & Co. refreshed Mecca Coffee’s brand identity to celebrate its 20th anniversary, creating a tactile, print-inspired system that balances industrial typography with folkish illustration. The new identity spans packaging, merchandise, and collateral, using hand-drawn icons and earthy colors to convey authenticity and craft. The result is a confident, human-centered brand that stands out in the specialty coffee sector.
- Auge Design Creates Strangers, a Disruptive Confectionery Brand