Emily Gosling
Author, Writer
About
London-based freelance writer specialising in art and design. Her editorial background includes Eye on Design, Elephant, Creative Review and It's Nice That.
SourceIn their own words
Such is the case, however, with this beautiful rare beast – a piece of design that feels instantly comfortable within the canon of Good Design.
Base’s brand for smalltown ’80s seafood spot Ray’s is a masterclass in earnestness done well
Everything here is just so carefully, lovingly done – and that shines through in every touchpoint.
Leo manages to both be discreet and look like any other modern, efficacious lifestyle brand, and simultaneously be stridently bold in its visual and verbal tone of voice.
The absolute standout element of this project for me is the packaging: it’s so simple, the colour choice is just gorgeous – just an almost Yves Klein-ish rich blue, white and black.
Another Collective worked across the creative direction, visual identity, brand communication, storytelling, and naming for Brusco.
It’s a masterclass in how to do so much with so little in this sort of fast food environment.
The result is an identity that feels simultaneously premium and unpretentious; gritty without being aggressive.
Like, so retro, but so the future.
The wordmark and the vast majority of the rest of the brand’s type is set in a custom typeface called quip Sans.
Articles & interviews50
- All Purpose rebrands Two Tribes Brewing identity
London studio All Purpose rebranded craft beer company Two Tribes Brewing with a neon-yellow-and-black identity centred on an abstract looping circular symbol. The system combines Melange Grotesk and OCR-X across badges and beer packaging, updating familiar craft-beer label conventions with more technical and unconventional visual cues. The author praises the boldness and distinctiveness of the work, while questioning the relative disconnect between the core identity and the cans.
- Koto rebrands restaurant discovery app Franki
Koto has rebranded Franki, a social restaurant-discovery and rewards app founded in Austin in 2020. The identity shifts Franki toward a warmer, community-led proposition through a vivid yellow, black and gold palette, a playful wordmark, rounded typography, a morphing eye symbol, and human-focused photography. While the author questions parts of Koto's "make time dance" strategy and archetype framing, she considers the resulting identity distinctive, lively and highly effective.
- Vrints-Kolsteren creates Napoli on the Road identity