The Collected Works

· May 13, 2026

The Dieline article spotlights The Collected Works’ packaging design for Sooki Sesame Oil, which transforms a pantry staple into a display-worthy product. Featuring a chunky retro wordmark, illustrated mascot, and clear glass bottle with a wooden stopper, the design balances warmth, cultural roots, and modern appeal.

BP&O · Apr 16, 2026

BP&O’s Emily Gosling reviews The Collected Works’ branding for Sooki Foods, a new sesame oil brand inspired by Korean heritage. The identity combines playful mascot design with a refined color palette and tactile textures, balancing tradition and modernity. The project highlights TCW’s ability to create character-driven yet sophisticated packaging for a food startup.

The Brand Identity · Feb 26, 2026

The Collected Works developed a flexible, system-based brand identity for AI and communications platform Agora. Centered on a 3D generative concept called the 'Aura,' the design uses procedural tools in Blender to create endlessly variable, iridescent visuals that represent Agora’s layered technology stack. The project balances expressive motion and color with functional adaptability across digital environments.

The Brand Identity · Jun 17, 2025 · Interview

The Brand Identity interviews The Collected Works co-founders Justin Colt and Jose Fresneda ahead of The Design Conference 2025. They discuss their studio’s evolution from SVA classmates to a bi-coastal hybrid practice, their philosophy of 'Rad Work for Rad People™,' and their embrace of generative, expressive design. The conversation highlights their collaborative process, flexible structure, and notable projects like the 'Day of the Dead' record packaging.

The Brand Identity · Feb 28, 2025

The Collected Works created a cyclic, motion-driven identity for TITLES, a generative art platform that empowers artists to retain ownership of their creative output. The identity centers on a rotating ring motif symbolizing perpetual creativity, supported by custom generative tools built in Blender. Typography from Dinamo’s ABC Favorit and That That Type’s Lastik balances structure and warmth, reflecting the platform’s fusion of technology and artistry.

Creative Boom · Feb 25, 2025

The Collected Works partnered with PRINT Magazine to create a new identity for the PRINT Awards 2025, inspired by organic growth and biophilia. Using generative design and procedural animation in Houdini, the team developed a dynamic system featuring vines, flowers, and sculptural rocks. The project redefines traditional award branding with a digital-first, flexible, and celebratory visual language.

Creative Boom · Jan 8, 2025

Creative Boom profiles The Collected Works' new brand identity for Ed Helms' SNAFU podcast, developed for SNAFU Media and FilmNation. The design embraces 'controlled messiness' inspired by Cold War propaganda and vintage educational materials, balancing humor, history, and visual storytelling. The refreshed identity includes a bold 3D logo, redacted textures, and a palette of near-black, off-white, and 'Top Secret Red'.

The Brand Identity · Nov 19, 2024

The Collected Works designed a warm, tech-driven visual identity for Chicago-based medical company Prolaio, which focuses on wearable technology for cardiac care. The identity uses generative 3D heart forms created in Blender, a flexible colour palette, and approachable typography to subvert traditional clinical aesthetics. The result is a digital-forward, patient-centred brand that balances innovation with warmth.

The Brand Identity · Jan 16, 2024

The Collected Works created a cross-channel campaign system for the 50th anniversary of The North Face parka, spanning motion content, digital and in-store assets, and a limited-edition zine. Drawing on vintage The North Face catalogues, the work combines historic visual references with contemporary typography tailored to the campaign's featured athletes, activist and stylist.

The Brand Identity · Dec 20, 2023

The Collected Works created a dynamic brand identity for blockchain platform Holograph, blending 3D artworks, motion, and a refined monochrome aesthetic. The design emphasizes Holograph’s cross-chain capabilities through animated logos and layered visuals, while Lausanne by WELTKERN® provides typographic consistency. The result bridges technology with art and fashion sensibilities.

BP&O · Dec 5, 2023

BP&O’s feature by Emily Gosling explores The Collected Works’ rebrand for Expensify, which introduces a playful, illustration- and motion-led identity that challenges conventions in the finance sector. Collaborating with Augenblick Studios, CoType, and Newlyn, the project includes custom typefaces, vibrant colors, and a bold visual system that balances fun with functionality. The article praises the creativity while questioning the necessity of branded merchandise and the green logo’s resemblance to recycling symbols.