New Logo & Branding for Sooki by The Collected WorksBP&O · Apr 16, 2026
BP&O’s Emily Gosling reviews The Collected Works’ branding for Sooki Foods, a new sesame oil brand inspired by Korean heritage. The identity combines playful mascot design with a refined color palette and tactile textures, balancing tradition and modernity. The project highlights TCW’s ability to create character-driven yet sophisticated packaging for a food startup.
