In this POV article, Base Design’s Thierry Brunfaut argues that opera and ballet institutions must radically rethink their branding to stay relevant. He suggests that the issue lies not in the art forms themselves but in how they are perceived and presented. By embracing dynamic branding, storytelling, and human-centered experiences, these institutions can attract new audiences and shed elitist reputations.
Base DesignBruce Mau DesignLa MonnaieThe National Ballet of Canadabranding
The Brand Identity interviews The Collected Works co-founders Justin Colt and Jose Fresneda ahead of The Design Conference 2025. They discuss their studio’s evolution from SVA classmates to a bi-coastal hybrid practice, their philosophy of 'Rad Work for Rad People™,' and their embrace of generative, expressive design. The conversation highlights their collaborative process, flexible structure, and notable projects like the 'Day of the Dead' record packaging.
The article profiles Seoul-based design studio DDBBMM, founded by Lee Yunho and Kim Kangin, known for its tactile and typographically driven approach to projects ranging from installations to small publications. It highlights their analogue experimentation, material curiosity, and recent efforts to expand their studio into a workshop space for making and exhibitions.
