In their own words
We always knew there should be an illustrated component to the system, and that a hand-done touch was incredibly important.
We definitely didn’t want to imitate vintage tropes or make this feel overtly old-fashioned.
In the end, we could not push that direction far enough to feel truly ownable or flexible at a full system level.
It feels like a living, breathing presence, almost like the emotional heart of the company.
Creating something intentionally disruptive simply for the sake of being different would not have been the right solution here.
Rad Work for Rad People™ might sound like a fun tagline, but it's much more than that, it's a belief.
We're not experts, we're explorers.
Each year, PRINT comes to us with the beginnings of an idea they'd like us to develop.
Plants symbolise creativity, while our rocky alcove represents the rigid grid from which it breaks free.
I think we did a nice job here of creating an identity system that feels celebratory and exciting without relying on any of those elements.
Articles & interviews6
- The Collected Works gives Sooki Sesame Oil a hand-drawn identity
The Collected Works created a hand-drawn brand identity for Sooki Sesame Oil, a Korean sesame oil brand founded by Joseph and Hannah Choi. The design centers on a character illustration of 'Sooki' and a playful cast of food icons, paired with a tactile label and a red, white, and blue palette referencing both Korean and American heritage. The identity balances warmth and modernity through illustration, typography, and material choices.
- The Collected Works designed an AI brand without chasing disruption
The Collected Works developed a flexible, system-based brand identity for AI and communications platform Agora. Centered on a 3D generative concept called the 'Aura,' the design uses procedural tools in Blender to create endlessly variable, iridescent visuals that represent Agora’s layered technology stack. The project balances expressive motion and color with functional adaptability across digital environments.
- "Collected Works Showcase at Design Conference 2025: Revolutionizing Design Studios"