Google Design Cases
Designers behind the work
Designers and creative leads credited on Google projects in press coverage.
Designers and creative leads credited on Google projects in press coverage.
Koto has launched CcType, an affordable font foundry intended to make the agency's typography knowledge and craft accessible beyond major clients. It debuts with the CcTimeline typeface, with individual styles priced from £60 and no renewal fees. Co-founder and chief creative officer Jowey Roden frames the venture as an extension of Koto's free Seasoned learning hub and its prior open-source font releases through Google Fonts.
Creative Boom profiles New Jersey-based illustrator Kaitlin Brito, exploring how she balances personal 'pure making' with client work to avoid burnout. Brito discusses her process, tools, and inspirations, from her black ink pen technique to her nostalgic visual style rooted in vintage references. The piece highlights her reflections on creativity, client relationships, and the evolving role of AI in illustration.
The Brand Identity interviews Petter Westlund, Creative Director and Co-Founder of Feels Like, a design and innovation studio based in Los Angeles and Barcelona. Born from B-Reel, Feels Like focuses on blending design and technology through a small, agile team model. The discussion explores their philosophy, the studio’s AI-driven project for Google and the US Ski & Snowboard Team, and their approach to meaningful digital experiences.
Human After All developed the event identity for Google NewFront 2026, centered on the concept of 'Amplified Flow' to express unity and momentum across digital and physical touchpoints. The London-based studio created a comprehensive system spanning motion, print, and environmental design, supported by a sonic identity from Zelig Sound. The project leveraged AI tools and Google’s color palette to convey energy and cohesion for the Google Marketing Platform’s showcase event.
The Brand Identity interviews NYC-based creative director Charmie Shah about her approach to building immersive brand worlds that connect identity, motion, and live experiences. Shah discusses her work for major tech clients like Meta, Google, and YouTube, emphasizing storytelling, emotion, and cohesion across physical and digital touchpoints. The conversation explores her lean studio model, process-driven collaboration, and belief in motion as a core part of brand behavior.
The article profiles Instrument, a Portland-based design and technology studio, highlighting its integration of creativity and technical innovation. Chief Creative Officer Nishat Akhtar discusses the agency’s 20-year history, its approach to AI as a creative tool, and its recent repositioning of Electronic Arts to expand beyond gaming into entertainment branding.
Creative Boom profiles Innsbruck-based illustrator and artist Melanie Gandyra, whose work explores the intersection of art, ecology, and science. Known for her detailed illustrations and installations like TRIMMT EUCH, she uses mixed media to highlight environmental issues and the beauty of the natural world. The article traces her journey from Hamburg to the Austrian Alps, her influences, and her evolving practice that makes nature impossible to ignore.
In this opinion piece, Ollie Scott argues that the creative industries are on the verge of a major split between 'maximisers'—those using AI to enhance human creativity—and 'replacers'—those using it to cut costs and staff. Drawing on examples from major networks like WPP, Omnicom, and Publicis, Scott suggests that growth will come from embracing AI as a tool for expansion, not reduction. The article positions optimism and innovation as the keys to thriving in the next creative boom.
