Coca-cola Design Cases
30 cases across 13 studios
Designers behind the work
Designers and creative leads credited on Coca-cola projects in press coverage.
News & interviews
- I’m not a robot: why showing your workings has never been more important
It's Nice That · Jan 12, 2026
Written by Poppy Thaxter for It’s Nice That’s Forward Thinking series, the article explores how transparency and behind-the-scenes storytelling have become essential in the creative industry amid the rise of AI-generated content. It highlights examples from brands like Apple, Coca-Cola, and Ffern, showing how audiences now value visible human effort and authenticity in design and branding.
- Explorers Club on scaling with intention and designing for the brave
Creative Boom · Dec 18, 2025 · Interview
Creative Boom interviews Explorers Club founders Ayo Fagbemi and Aaron Skipper about their rapid growth, philosophy of brave and playful design, and projects for major brands like Atlantic Records, Coca-Cola, and Instacart. The duo discuss how strategy and design intertwine to create culture-shaping work, emphasizing community, clarity, and collaboration. The article explores their process, from generative identities to tactile book design and live event branding.
- Curious how filmmakers are using AI? Check out the Bionic Awards
Creative Boom · Nov 11, 2025
Creative Boom’s article by Tom May introduces The Bionic Awards, a new grassroots initiative founded by Alex Pell and Andy Gordon to celebrate creative uses of AI in filmmaking. Unlike corporate AI contests, Bionic focuses on accessibility, inclusivity, and genuine creative exploration. The awards aim to build a global community of creators experimenting with generative video and hybrid workflows.
- Christmas ads of 2025: Comfort characters, practical cheer and a generational shift
Creative Boom · Nov 5, 2025
Creative Boom’s 2025 Christmas advert roundup explores how major UK retailers and brands have balanced nostalgia, warmth, and realism in their festive campaigns. From Coca-Cola’s AI-enhanced heritage trucks to Asda’s live-action Grinch and Waitrose’s rom-com starring Keira Knightley, the ads reflect a generational shift toward sincerity and comfort. The piece highlights a year of cinematic storytelling and practical craft over digital excess.
- "November's Nicer Tuesdays: Get Tickets for Porto Rocha, Jennie Baptiste Talks"
It's Nice That · Oct 15, 2025
It’s Nice That announces the November 2025 edition of its Nicer Tuesdays event in London, featuring talks from Porto Rocha, Jennie Baptiste, Boomranng Studio, and Alice Isaac. The lineup spans design, photography, and collage, with discussions on identity, culture, and creative process. The event will be held at EartH Hackney with music by Epidemic Sound and sponsorship from El Rayo and Lovecorn.
- "8 Must-Know Chinese Illustrators Blending Tradition and Innovation"
Creative Boom · Oct 14, 2025
Creative Boom’s feature 'East Meets Everywhere' spotlights eight Chinese illustrators represented by Caper Illustration, a London–Shanghai agency bridging Eastern and Western visual cultures. The article highlights how these artists blend traditional Chinese art forms with modern digital techniques, working with major global brands. It celebrates the diversity, innovation, and global reach of contemporary Chinese illustration.
- "Why Brands Now Prioritize Custom Typography"
Creative Boom · Oct 8, 2025
Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.
- Coca-Cola Celebrates 125 Years in UK Spotlighting Corner Shop Owners
Creative Boom · Sep 2, 2025
Coca-Cola Great Britain celebrates its 125th anniversary with 'The Bosses', a nationwide campaign honouring local corner shop owners. Developed by MHP Group, the project features portraits by Serena Brown and documentary films by Ross Bolidai of Earthling Films, highlighting six independent retailers across the UK. The campaign blends community storytelling with high-fashion visuals and heartfelt narratives of resilience and heritage.
MHP GroupMHPMischiefCoca-Cola Great Britainadvertising - "Top 20 Most Inspiring Illustrators of 2025"
Creative Boom · Jun 18, 2025
Creative Boom’s 2025 roundup highlights 20 illustrators from around the world who are shaping the industry through distinctive styles and cultural storytelling. The article, written by Tom May, celebrates artists like Jean Jullien, Christoph Niemann, and Lauren Hom for their innovation and resilience amid challenges such as AI disruption. It showcases a global mix of talent using illustration to address social issues and celebrate diversity.
The New York TimesRCA Recordseditorial - Former VML CCO Launches "Super Nice" Creative Agency
Creative Boom · Feb 27, 2025
Creative Boom reports on the launch of Super Nice, a new independent agency founded by former VML chief creative officer Jared Kozel with partners Barry Sonders and MJ Speakman. Based in Atlanta and Los Angeles, the agency champions a philosophy of combining bold creativity with empathy and collaboration. The founders aim to challenge traditional advertising models with a faster, more audience-focused, and 'nice' approach to creativity.