Coca-cola Design Cases
Designers behind the work
Designers and creative leads credited on Coca-cola projects in press coverage.
Designers and creative leads credited on Coca-cola projects in press coverage.
The article reports that Coca-Cola has officially discontinued Minute Maid’s frozen juice concentrate line after 80 years on the market. Once a WWII-era innovation that popularized orange juice at breakfast, the product has seen declining demand as consumers move away from sugary, processed foods. The piece reflects on the nostalgic value of the frozen can format while noting that the Minute Maid brand will continue producing other fruit beverages.
Coca-Cola and Anti Social Social Club have teamed up once again for their 2026 Summer Capsule collection. The collaboration merges Coca-Cola’s iconic branding with ASSC’s streetwear aesthetic, featuring graphic tees, hoodies, tank tops, and shorts adorned with both brands’ logos and playful summer motifs like polar bears in sunglasses.
Creative Boom’s interview with Alex Center explores his message at D&AD Festival 2026 about why the creative industry must champion itself. Reflecting on his journey from Coca-Cola design director to founder of Brooklyn studio Center, he argues for creativity’s enduring value amid AI and automation. Center emphasizes originality, optimism, and the strategic role of designers in shaping new brands.
In this opinion piece, Ollie Scott argues that the creative industries are on the verge of a major split between 'maximisers'—those using AI to enhance human creativity—and 'replacers'—those using it to cut costs and staff. Drawing on examples from major networks like WPP, Omnicom, and Publicis, Scott suggests that growth will come from embracing AI as a tool for expansion, not reduction. The article positions optimism and innovation as the keys to thriving in the next creative boom.
The article discusses how rising plastic prices and ongoing tariffs on metals are forcing brands to reconsider their packaging strategies. It highlights Coca-Cola’s decision to extend its sustainability goals and rely more on plastic due to cost pressures. The piece calls for brands to rethink their material choices amid economic and environmental challenges.
Creative Boom’s April 2026 edition of 'Booms & Shakes' highlights major leadership changes, new hires, and agency expansions across the global creative industry. The roundup covers transitions at Verve, Residence, DEPT, and GUT Europe, alongside new appointments at Aer Studios, Born Social, and Gung Ho. It also introduces D&AD’s new global Ambassador Programme connecting creative leaders worldwide.
Coca-Cola has partnered with the America250 Commission to celebrate the upcoming U.S. semiquincentennial with a nationwide campaign titled 'Drink in America.' The initiative includes a gospel-inspired remake of the iconic 1971 'Hilltop' commercial, produced by WPP Open X and Ogilvy, alongside 52 collectible mini-cans representing each U.S. state, D.C., and Puerto Rico. The campaign aims to evoke unity and national pride through nostalgic design and storytelling.
Written by Poppy Thaxter for It’s Nice That’s Forward Thinking series, the article explores how transparency and behind-the-scenes storytelling have become essential in the creative industry amid the rise of AI-generated content. It highlights examples from brands like Apple, Coca-Cola, and Ffern, showing how audiences now value visible human effort and authenticity in design and branding.
