Matt Luckhurst
Creative Director · Founder · Executive Creative Director
Studios:The New Company
Quotes
“We landed on ‘One’ as a simple encapsulation of the promise of uniting people around a burger.”
“Our colour study identified red as the most common colour in the space, which was perhaps a reason to move away from it, but also a clear signal that something was working.”
“We wanted the brand to help welcome people in – ensuring it felt accessible and elevated.”
“Our goal was to create an agency that went beyond graphic design.”
“Every project comes with some unique challenge.”
“There’s nothing worse than wasting your time working on something you don’t care about.”
“Walking through a million different samples and Pantone colours to see how the green would look at every touchpoint.”