Twitch Design Cases
Designers behind the work
Designers and creative leads credited on Twitch projects in press coverage.
Designers and creative leads credited on Twitch projects in press coverage.
In this POV column for It’s Nice That, Felipe Rocha, co-founder of Porto Rocha, reflects on his experiences as a Brazilian designer leading a New York studio and the pressures of fitting into the mold of a 'design founder.' He discusses issues of belonging, confidence, and inclusion within the creative industry, calling for broader acceptance of diverse voices and leadership styles. The piece highlights how cultural and linguistic differences shape perceptions of professionalism and authority in design.
Elizabeth Goodspeed explores the complexities of credit in design through the case of Athletic Greens’ AG1 identity, originally rebranded by Creech and later evolved by The New Company. The article examines how subtle design updates can blur the line between a rebrand and a refresh, raising questions about authorship and recognition in the creative industry.
The Brand Identity interviews Andrew Pollak, founder of San Francisco-based studio Moment, about building international identity systems for clients like Marc Jacobs, Nike, and Twitch. Pollak discusses the studio’s collaborative structure, challenges of pitching, and his approach to branding and networking. The conversation also touches on his career path, design philosophy, and favorite typeface, Neue Haas Grotesk.
