Steven Olimpio
Creative Director
In their own words
Once you add all these small changes up, they become fairly large.
Articles & interviews
- The New Company Aims for Growth with Website Revamp
The Brand Identity interviews The New Company founders Matt Luckhurst and Seth about their newly revamped website and the studio’s evolution since its founding in 2018. They discuss the agency’s growth, new leadership team, and diverse creative projects spanning sports, hospitality, and branding. The new website, developed with Unstated, reflects the studio’s scale, energy, and forward momentum.
- Elizabeth Goodspeed Explores Design Credit Challenges
Elizabeth Goodspeed explores the complexities of credit in design through the case of Athletic Greens’ AG1 identity, originally rebranded by Creech and later evolved by The New Company. The article examines how subtle design updates can blur the line between a rebrand and a refresh, raising questions about authorship and recognition in the creative industry.