Griffin Creech
Creative Director · Founder
Studios:Creech
Quotes
“A brand truth isn’t something you make up.”
“We’ve publicly taken a position that we won’t work on alcohol brands.”
“Why would we work on alcohol? It isn’t something we want to help sell.”
“Ideally, we get that platform down to just a few words – for Seremoni, our brand platform is ‘Beautiful Fish’.”
“How do you tease apart the work someone did from the work that directly influenced it?”
“Seremoni fish is truly delicious and we wanted to instil a sense of confidence into the brand that tells consumers that you could pick it up in a store and it will be exceptional.”
“We wanted to bring more ceremony, ritual and awareness to how and what we eat.”