Mythology

It's Nice That · Dec 4, 2024

The article profiles Brooklyn-based illustrator and designer Bryson Lee, whose vibrant, technicolour illustrations merge natural motifs with pop-cultural influences. It explores his background in graphic design, his work at Mythology, and how his dual disciplines inform his expressive, character-driven art style.

The Brand Identity · Jul 23, 2024

NYC-based studio Mythology created the identity and packaging for Sake Ono, a sake made at a 470-year-old brewery in the Japanese Alps. The design balances Japanese sake heritage with a contemporary character through a tree-peony die-cut label, a rough hand-drawn wordmark by Walk a Thought, and a high-contrast black, white, and Toyo Red palette.

The Brand Identity · Mar 8, 2024

The article by Poppy Thaxter highlights six charming brand identities created for pet-focused companies, showcasing how studios like Mythology, Never Now, and Brand Brothers bring personality and warmth to the pet industry. It celebrates the growing cultural importance of pets and the creative branding that reflects owners’ affection and devotion.

The Brand Identity · Sep 7, 2023

New York creative company Mythology named and developed the complete identity and packaging world for Half Magic, Doniella Davy's vegan and cruelty-free cosmetics line inspired by her makeup work for Euphoria. The system combines a diamond logo, restrained sans serif typography and Sara Rabin's fantastical illustrations with colorful, modular packaging designed to reduce plastic use. Sustainable materials include biodegradable PaperFoam primary packs, tree-free paper secondary packaging and recyclable tin pans.

BP&O · Jul 18, 2023

BP&O features Seachange’s branding and packaging design for New Zealand plant-based food company Food Nation. The identity uses bold colours, playful illustrations, and a humorous tone to stand out in a crowded market of earnest vegan brands. The project includes packaging, copywriting, photography, and a distinctive use of the Boing Bold typeface.