Mythology

Cases

• 130 William
• Brand Identity For 130 William Residential Tower
• Architecture, Housing, Narrative, Photography, Property, Skyscraper

• A24
• Advertising Campaign For A24 Public Access
• Billboard, Cinema, Community, Initiative, Marketing

• A24
• Naming And Brand Language For A24 Streaming Platform
• Language, Narrative, Platform, Service

• A24
• Visual Identity For A24 Cherry Lane Theatre
• Heritage, Language, Legacy, Theatre, Venue

• A24
• Advertising Campaign For A24 Film Marty Supreme
• Bold, Chaotic, Cinematic, Energetic, Experimental, Vivid

• Agua Mágica
• Brand Identity And Packaging For Agua Mágica
• Collaboration, Drink, Packaging

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News & interviews

• Creech is what happens when a writer and a designer start a studio

  The Brand Identity · Mar 12, 2026 · Interview

  The Brand Identity interviews Ashley Jones and Griffin Creech, co-founders of New York studio Creech, about their writer-designer partnership and philosophy of integrating language and design from the start. They discuss their approach to meaningful, health-oriented branding, the impact of their AG1 rebrand, and collaborations with founders like Steve Ells and Tom Cortese. The conversation highlights their hands-on creative process and values-driven project selection.

  CreechPartners & SpadeMythologyAG1Counter Servicebranding
• Mythology Leads Major Rebrand for Personal Care Brand Harry's

  The Brand Identity · May 14, 2025

  The Brand Identity features Mythology’s rebrand of personal care brand Harry’s, marking its first major visual overhaul in 12 years. The New York studio, collaborating with COLLINS, introduced a bold electric blue palette, a custom flared serif wordmark by typographer Sunny Park, and refined packaging to reflect Harry’s evolution beyond razors. The new identity balances modernity and warmth, signaling the brand’s maturity while retaining its approachable personality.

  MythologyCOLLINSHarry’sbranding
• Bryson Lee Merges Nature with Pop Culture in Vibrant Illustrations

  It's Nice That · Dec 4, 2024

  The article profiles Brooklyn-based illustrator and designer Bryson Lee, whose vibrant, technicolour illustrations merge natural motifs with pop-cultural influences. It explores his background in graphic design, his work at Mythology, and how his dual disciplines inform his expressive, character-driven art style.

  MythologyBloombergMold Magazineillustration
• Branding & Packaging for Food Nation by Seachange

  BP&O · Jul 18, 2023

  BP&O features Seachange’s branding and packaging design for New Zealand plant-based food company Food Nation. The identity uses bold colours, playful illustrations, and a humorous tone to stand out in a crowded market of earnest vegan brands. The project includes packaging, copywriting, photography, and a distinctive use of the Boing Bold typeface.

  Seachangeadam&eveDDBMythologyFood NationQuornbranding

Clients