Peloton
Design work for Peloton, collected from the studios behind it.
- Design cases
- 8
- Studios
- 3
- Latest work added
- Dec 2025
- Advertising 3
- Campaign 3
- Brand Identity 1
- Motion Design 1
Design cases by studio
A preview of 6 cases across 3 studios. The full collection is included with Pro.
Stink (6)
- New Year Advertising Campaign for Peloton
- Stink Studios created an emotional New Year campaign for Peloton that encourages people to pursue personal goals on their own terms. Featuring real users, athletes, and instructor Robin Arzón, the campaign rejects one-size-fits-all fitness ideals in favor of individual empowerment.
- Personalized Year-In-Review Campaign for Peloton
- Stink Studios partnered with Peloton for the third consecutive year to create 'The Cooldown 2022', a personalized digital campaign celebrating members’ yearly achievements. Using their automation platform RITA, the team generated millions of unique, multi-language films highlighting individual workout data and encouraging community sharing.
- Personalized Year-In-Review Campaign for Peloton
- Stink Studios collaborated with Peloton to create 'The Cooldown', a data-driven year-in-review campaign celebrating the achievements of the Peloton community in 2020. The project delivered millions of personalized videos and social assets optimized for shareability and engagement across digital platforms.
- Automated Year-In-Review Campaign for Peloton
- Stink Studios created Peloton’s 2021 Cooldown, a personalized year-in-review campaign celebrating the achievements of the Peloton community. Using their RITA automation platform, they generated over 65 million unique, multi-language video assets tailored to each member’s workout data, encouraging engagement and social sharing under the #PelotonCooldown hashtag.
Mythology (1)
- Brand Refresh for Peloton
- Mythology developed a brand refresh for Peloton, repositioning it from a piece of exercise equipment to an aspirational global lifestyle brand. The campaign emphasized connected fitness and elevated the brand’s emotional appeal through striking visuals and storytelling.
Future Deluxe (1)
- Motion Identity for Peloton
- FutureDeluxe collaborated with Peloton to create a dynamic motion identity that captures the brand’s energy and commitment to movement. The project blends sleek visuals with fluid motion to reflect the rhythm and intensity of Peloton’s fitness experience.
See all cases
Sign in to your Pro account to see all 8 cases for Peloton. Full client collections require Pro.
Sign inDesigners behind the work
Designers and creative leads credited on Peloton projects in press coverage.
