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Made by Partdirector in Matosinhos, Portugal, 2026

New Year Advertising Campaign For Peloton by Stink - D1S1 Design Spotlight

Studio: Stink

Client: Peloton

Work: Advertising

Industry: Healthcare

New Year Advertising Campaign For Peloton

Stink Studios created an emotional New Year campaign for Peloton that encourages people to pursue personal goals on their own terms. Featuring real users, athletes, and instructor Robin Arzón, the campaign rejects one-size-fits-all fitness ideals in favor of individual empowerment.

View on Stink's Website →

Tags: Athlete, Fitness, Goal, Injury, Instructor, Maternity

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New Year Advertising Campaign For Peloton