Stink Studios is a global creative studio based in London, blending brand strategy, advertising, and digital experience into cohesive, end-to-end work. Known for its in-house craft and agile production, the studio partners with leading brands including Google, Peloton, Canva, Riot Games, and Hinge. Founded on digital innovation, Stink Studios delivers campaigns that merge creativity and technology across platforms from TV to experiential. Their debut project, Philips ‘Carousel’, earned a Cannes Lions Grand Prix, cementing their reputation for world-class storytelling and execution that redefines the boundaries between brand and digital experience.
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Stink Studios created the brand identity for Saturday Night Live UK, drawing inspiration from London’s street signage and typography. Led by Rick Dodds and Emma Judd, the project reimagines the iconic SNL logo using letters photographed from real London signs, paired with the typeface Serial B Neue. The identity extends across motion titles, social media, and merchandise, celebrating British culture through authentic visual language.
The article profiles creative director Dan French and his solo creation of a four-minute CGI cyberpunk music video for rapper Jianbo’s track 'For The Honour' featuring Nix Northwest. Built entirely through self-taught VFX techniques, the project blends neon dystopian aesthetics with cultural storytelling. French discusses his process, influences, and the challenges of producing complex 3D animation without a full VFX team.
LOEWE has launched its first major brand exhibition, Crafted World, in Tokyo, featuring an innovative digital companion created by Stink Studios. The interactive experience extends the exhibition before, during, and after the visit, offering virtual engagement and playful features inspired by Japanese game shows. The project exemplifies how luxury brands can merge craftsmanship with digital innovation to enhance audience engagement.