PRINT Book Club Recap: R. Sikoryak Reimagines Founding Texts Through Comics · Aug 17, 2026
Steven Heller reflects on how identifying automotive badges during childhood road trips shaped his instinct for judging logos. He recommends Marques of the Machine by Kurt R. Hohl, photographed by Michael Furman, as a visual record of early American automobile trademarks and considers these marques an important link in logo-design history.