27b collaborated with i-D Magazine following its acquisition by Bedford Media to redefine the publication’s digital strategy and rebuild its online platform. The new site integrates spotlight articles, a refined search experience, and short-form stories while unifying decades of archival content into a cohesive digital ecosystem.
27b led the digital rebrand of i-D Magazine, refreshing its main website and creating immersive, story-specific digital experiences. Each feature was uniquely tailored to its subject, blending editorial storytelling with interactive design for a new generation of readers.
Stink Studios collaborated with i-D magazine to create a mobile-optimized digital archive celebrating 35 years of iconic covers. The interactive site showcases over 500 covers and includes advanced search features, allowing users to explore by model, photographer, and issue details.